Insight: Site Conversions Report
- 01 Apr 2024
- 1 Minute to read
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Insight: Site Conversions Report
- Updated on 01 Apr 2024
- 1 Minute to read
- Contributors
- Print
- DarkLight
Article summary
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The Insights Lab provides reports that help visualize campaign performance and effectiveness. These reports can be accessed at both the Ad Set and Campaign level of the Quantcast Platform by hovering over the ad set or campaign and clicking Insights.
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Description
This insight shows the conversion activity on each of your sites. The site conversion activity is based on different attributions that will help you evaluate how impressions served on each site result in conversions.
Any Touch Conversions: This is shown for all sites where an impression was served, regardless of timing.
First Touch Conversions: This is attributed to the site where the first impression was served
Last touch conversions: This is attributed to the site where the last impression before conversion was served
For information on other Insight Lab reports, see our other Insights Lab articles.
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