The Insights Lab provides reports that help visualize campaign performance and effectiveness. The Site Visit Insight allows you to track consumers who visit your website after viewing an ad on CTV.
Definitions
Attributed Site Visits: the number of site visits attributed to CTV
Visit Rate: the number of attributed site visits divided by the total number of site visits
Cost Per Visit: the number of site visits divided by the cost of CTV ad spend
Note: The Site Visit insight evaluates site visits over the last 7 days to understand how many site visits are influenced by CTV.
The site visit insight is available for CTV ad sets only. You can create a CTV ad set under the reach campaign objective. For more information on how to set up a CTV ad, see Adding CTV To Your Campaign.