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    Interpreting Results
    • 23 May 2024
    • 1 Minute to read
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    Contents

    Interpreting Results

    • Updated on 23 May 2024
    • 1 Minute to read
    • Contributors
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    Article summary

    Millions of people monthly use Quantcast reports to gain crucial measurement insights into web audiences. Quantcast reports differ slightly from traditional web analytics, focusing on audience composition (although you can also view traffic data).

    Measure Reports

    Audience Planner Reports

    Audience Planner combines our 1st party data with 3rd party data partners to allow you to build an audience for specific RFPs. With this tool, you can provide smart and strategic RFP responses by knowing the composition and index of the desired audience on different parts of your network. It also allows you to provide smart custom content ideas based on who the client is trying to reach and what type of content resonates with that audience. Audience Planner enables you to open up the door to new clients, verticals, or incremental from existing clients.

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