Here are some ways publishers have used Quantcast Measure data to increase their reach:
Inform Marketing Strategy and Advertising: Reach the right people using your Demographics report. Ensure that your growth tactics are catering to your viewers needs and interests.
Optimize Content for SEO: Are people able to find you organically? Make sure you are writing quality content that will bump up your search ranking!
Inform Marketing Strategy and Advertising
How do you make sure your ads are reaching the right users — the ones that are likely to convert?
When you are competing against hundreds of businesses for consumers’ attention, you will want a targeted marketing message that will be more likely to capture a viewer’s attention. The more relevant the message is, the more it will resonate.
Many publishers use Quantcast Measure to validate their assumptions and uncover new behavioral insights about their users. When you choose to quantify your site, we will start capturing behavioral and interest data through our Demographic report.
Once your data is ready, look through your profile and start building customer profiles.
Your Demographic report includes gender, age, household income, children in the household, and other metrics.
Demographics
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Content Interests
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Optimize Content for SEO
It is no surprise that writing content that people care about is incredibly important in driving traffic. Your search ranking highly depends on your site’s content – how relevant is it, and how much value it adds. Not only should you edit your content to appeal to existing users, you should also focus on content that will drive discovery to your site.
Mass marketing certainly has a time and place. But when you are growing your traffic on a budget, you will want to make sure you are stretching your dollar by targeting your most prominent audiences. Quantcast Measure reports allow you to view your users’ demographics and interests. Use this information in sales decks and partnership deals, and ensure your growth efforts are optimized!
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