Turning on Campaign Budget Optimization

If your campaign includes multiple ad sets, the platform can dynamically optimize budgets between them using the Campaign Budget Optimization feature. The process varies between new and existing campaigns.

New Campaign

1. Create a new campaign on the Campaigns screen by clicking Add Campaign.

2. Define the campaign objective, campaign focus, conversion event, and campaign name for the new campaign.

3. Toggle the Campaign Budget Optimization lever to On.

3. Define the Daily Budget. This budget will be applied and optimized across all ad sets live within the campaign.

4. If you prefer to schedule start and end dates, update the Schedule section, and choose Set a start and end date.

5. Click Create Campaign. 

Existing Campaign

Follow the steps below to enable budget optimization if you have a campaign that is currently live.

1. Navigate to the Campaigns screen.

2. Hover over the campaign name and then Edit.

   

3. Toggle the Campaign Budget Optimization slider to ON.

4. Define the Daily Budget. This budget will be applied and optimized across all ad sets live within the campaign. The minimum daily budget spend is $100 when using Campaign Budget Optimization.

5. If you prefer to schedule start and end dates, update the Schedule section, and choose Set a start and end date.

6. Click Save.

Things to note:

• Campaign Budget Optimization can only be turned on mid-campaign if the ad sets are set to a daily budget.

• Campaign Budget Optimization can be turned off at any time mid-campaign.