Video Views Campaigns on Quantcast
Video Views campaigns on Quantcast provide advertisers with a powerful tool to enhance brand awareness and engagement through video content. These campaigns are designed to increase the number of people who view and hear video advertisements, ensuring the message reaches a broader audience.
Creating a New Video Views Campaign
The Quantcast Platform simplifies launching new campaigns, including Video Views campaigns. Follow these steps to create a new campaign:
Navigate to the Campaigns screen and select Add Campaign on the top right of the navigation box.
On the Create a Campaign screen, choose your campaign objective, specifically selecting Video Views.
Setting Campaign Objectives
When creating a Video Views campaign, it is essential to understand the objectives:
Awareness: The goal is to ensure that your video ads reach as many people as possible. This is particularly effective for brands aiming to establish a presence before launching more action-oriented campaigns.
Video Views: This objective focuses on getting viewers to engage with your video advertisements. It is ideal when the narrative or emotional aspect of your video is critical to brand understanding.
Understanding Campaign Performance
The performance of Video Views campaigns can be measured using various metrics. It is vital to track parameters such as Completion Rate, Viewability, and the frequency with which users see your ads. These metrics help ensure that your video is not only viewed but also resonates with the audience.
Quantcast distinguishes itself by enabling comprehensive tracking and optimization across multiple key performance indicators, not just video views but also engagement and brand safety.