US CBD Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for CBD campaigns in the US, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

CBD Campaigns in the US

Advertising for some Cannabidiol (CBD) campaigns is permitted in the United States.
CBD regulations vary by State and City, and the rules vary depending on what type(s) of products are sold (e.g., topicals, tinctures, edibles, etc.).

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, laws, and self-regulatory codes.

Account Opening

Approval is required upon account opening and for each campaign. Commercial teams should ensure campaigns comply with the Quantcast policy parameters below. Campaigns in this category will be audited.

During onboarding, proof of licensure to sell CBD products as required by applicable law should be saved in the Advertiser’s Salesforce account.

Creative Considerations

Advertisers must confirm:

• The CBD product is derived solely from hemp and not from cannabis plants; and

• The CBD has a THC composition of 0.3% or less in most jurisdictions (NOTE: CBD in Idaho must contain 0% THC).

Campaign Parameters

• Permitted targeting types: all targeting types, subject to the Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to the Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Supply: Curated supply packages for CBD-compliant supply must be targeted for all CBD advertisers. Packages can be selected under the section “Deals and Packages”. Global CBD packages are named as follows: 

  • Display/Video/Native: Quantcast Curated Package - Global CBD Compliant - Display/Video/Native

  • CTV: Quantcast Curated Package - Global CBD Compliant - CTV

• Non-Discrimination: Campaigns must not result in discrimination on the basis of any protected class or characteristic, including:

  • race, color, ethnicity, or national origin

  • religion

  • sex, gender, gender-identity, or sexual orientation

  • familial or marital status

  • disability

  • source of income if public assistance

  • age

  • zip code (if used as a proxy for race or other protected class or characteristic)

• NAI Prohibitions: Campaigns must not result in violations of the NAI Code of Conduct.
  Campaigns must be targeted to audiences primarily 21+ (i.e., 73.6% of the audience reached being 21+).

• Ad timing: Some geos and publishers may have display time prohibitions, such as requiring that ad timing avoids placement during, before, or after children’s programming.

If you have questions regarding a CBD advertiser or campaign, please contact [email protected].