US Financial Campaign Category Policy Guide

This guide provides an overview of Quantcast’s policy guidelines for Financial campaigns in the US, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Financial Campaigns in the US

Advertising is supported for Financial Services campaigns in the US, including:

• Credit cards (APR under 36%)

• Personal loans (terms at least 90 days, APR < 36%)

• Loans for homes, autos, RVs, and boats (terms at least 90 days, APR < 36%)

• Nonprofit debt services (advertiser is an approved nonprofit budget and credit counseling agency or a national nonprofit association representing nonprofit credit counseling agencies)

• Banking, financial planning, and annuities

• Insurance (including car, home, RV, boat, and life)

• Tax planning services

• Credit monitoring services (excluding credit repair services)

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, laws, and self-regulatory codes.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting types, subject to the Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to the Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a Restricted Characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Non-Discrimination: Campaigns must not result in discrimination based on  any protected class or characteristic, including:

  • race, color, ethnicity, or national origin

  • religion

  • sex, gender, gender-identity, sexual orientation

  • familial or marital status

  • disability

  • source of income if public assistance

  • age

  • zip code (if used as a proxy for race or other protected class or characteristic)

• NAI Prohibitions: Campaigns must not result in violations of the NAI Code of Conduct.

Important Prohibitions

Advertising for the following is not permitted:

• High-interest credit cards (APR of 36% or higher)

• Short-term loans (terms less than 90 days)

• High-interest loans (APR of 36% or higher)

• Credit repair services (direct services and lead gen services)

• Payday loans

• For-profit debt services (to establish debt settlement plans with creditors for profit, often in conjunction with the sales of ancillary products or services, including direct services and lead gen services)

If you have questions regarding a Financial Services advertiser or campaign, please contact [email protected].