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    App Measurement
    • 16 Oct 2024
    • 1 Minute to read
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    Contents

    App Measurement

    • Updated on 16 Oct 2024
    • 1 Minute to read
    • Contributors
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    Article summary

    App measurement can only be conducted using mobile measurement partners. Quantcast has partnered with leading mobile measurement partners (MMPs) such as Appsflyer, Branch, Kochava, and Adjust to facilitate app measurement for Quantcast campaigns. Through our partnership, MMPs receive ad impressions and click data from Quantcast, while Quantcast receives app data from each MMP in return, known as a postback or callback. Please refer to the articles below for instructions on connecting your app with your preferred MMP.

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