Campaign Hierarchy

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  • Updated on Jan 22, 2026
  • Published on Mar 29, 2024
  • 1 minute(s) read
  • NC
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Understanding the campaign hierarchy is an important part of understanding all the changes that can be made and where to find them. The campaign creation workflow is made of 3 levels:

campaign hierarchy

  1. Campaign: Here, you can set your campaign objective, campaign focus, conversion event, and choose the campaign budget optimization option.

Blank Add Campaign

  1. Ad Set: This is where you define:

  • Budget and Schedule

Budget and Schedule

  • Targeting, including channel, cookie type, location, and more.

Targeting(2)

  • The Audience you would like to reach.

Audience (Closed)

  • Inventory

Inventory(3)

  1. Creative: This is where you can upload new creatives or select those available in your library to associate to the specific ad set.

Creative

Learn more about Creating a New Campaign. 

 

 

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