Campaign Hierarchy

Understanding campaign hierarchy is an important part of knowing all of the changes that can be made and where to find them. The campaign creation workflow is made of 3 levels:

1. Campaign: This is where you can select your campaign objective, campaign focus, conversion event, and select the campaign budget optimization option.

2. Ad Set: This is where you define:

• Budget and Schedule

• Targeting, including channel, cookie type, location, and more.

• The Audience you would like to reach.

• Inventory

3. Creative: This is where you can upload new creatives or select those available in your library to associate to the specific ad set.