Europe Gambling Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Gambling campaigns in Europe, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Gambling Campaigns in Europe

Advertising is supported for Gambling campaigns in Europe, including:

• Sports betting

• Fantasy sports betting

• Online casinos

• Lotteries (permitted in England, Scotland, and Wales only)

• Online horse racing betting

• Brick-and-mortar  casinos

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, laws, and self-regulatory codes.

During onboarding, Client must provide a copy of the license or authorization to offer gambling from the relevant regulatory body (e.g., UK Gambling Commission).

Creative Considerations

• Creatives must contain a responsible gambling message, such as: “If you or someone you know has a gambling problem, help is available.”

• Creatives must include statements reflecting 18+ requirements for gambling.

• Creatives must not appeal to youths under 18.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: Campaigns must not target individuals on self-exclusion lists or users with gambling addictions, for example, when targeting based on interest, avoid keywords that would reach gambling addicts. Otherwise, all targeting types are permitted, subject to UK GDPR/GDPR (below) and to the Restricted Data Types section of Quantcast’s Data Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to GDPR (below) and to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Supply: Curated supply packages for gambling-compliant supply must be targeted for all gambling advertisers. packages can be selected under the section “Deals and Packages”. Global gambling packages are named as follows:

  • Display/Video/Native: Quantcast Curated Package - Global Gambling Compliant - Display/Video/Native

  • CTV: Quantcast Curated Package - Global Gambling Compliant - CTV

• UK GDPR/GDPR: Campaigns must not reveal or concern or result in the collection, provision, or processing of the following types of data; or allow reasonably certain inferences concerning:

  • All health data and data concerning health (including genetic and biometric data)

  • Racial or ethnic origin

  • Political opinions, religious or philosophical beliefs

  • Trade union membership

  • Criminal convictions and offenses or related security measures

  • Data concerning a person’s sexual life or sexual orientation
    For CTV:

  • Avoid child-friendly programming

  • 9 pm - 5:30 am ad delivery only

  • No gambling ad may be delivered during a match (“whistle to whistle” ban)

Important Prohibitions

• Advertising for the following is not permitted:

  • Lotteries in Northern Ireland beyond the National Lottery (no other lotteries are permitted)

  • Campaigns that appeal to minors (e.g., with cartoon characters, young actors, etc.)

  • Campaigns that include “takeover” or “pop-up ads”

  • Campaigns with native or advertorial ads

  • Campaigns that target individuals on self-exclusion lists or with gambling addictions

If you have questions regarding a Gambling advertiser or campaign, please reach out to [email protected].