Getting Started with Quantcast Measure

Measure is the Quantcast product you can use to measure traffic to your site.

Tag Your Site

When you sign up for Measure, your first step is to implement the tag on your site or mobile app. Once your site or app is tagged, the Properties page will be where you see your properties and the highlight of the data Quantcast has received.

The Properties Page

From the Properties page, you can manage your Quantcast Measure account and the websites/apps you’re measuring.

To access the Properties page:

1. Go to www.quantcast.com/user/login.
2. Enter your username and click next.
3. Enter your password.

After you log in, you’ll be sent straight to the Properties Page. This is where you can manage your account and all of your sites/apps that are using the Quantcast Measure tag.

Here are the things you can do on the Properties Page:

• Add a new web or app property (if you are the property owner or work for the company that owns the property). Click Add Property.
• Edit settings for your existing sites by clicking the gear icon.
• Get your tracking tag for an existing site by clicking </>.
• Research other sites or apps by using the Research Other Sites box.
• View data on your existing sites by clicking View Data.

Data Dashboard

The data dashboard page (or pages, if you’ve added multiple properties) is where you go to view all of your audience data. There are seven tabs on the dashboard, each with a report to help you understand your data. Click View Data on the property you wish to view.

For all reports, click the Info button at the top right to see information about the calculations and our methodology.

Demographics

When you view ‘Demographics,’ you’ll see a snapshot of your audience, broken down by:

• Gender
• Household income
• Age
• Education level
• Children in household
  

Content Interests

Content Interests are the content topics that represent interests of your property's users based on their online browsing behavior across the entire web.

Shopping Interests

The Shopping Interests report tells you about your audience’s offline purchasing habits across an extensive range of product types, including:

• Automotive
• Financial
• Home Owners
• Lifestyle & Interests
• Packaged Goods
• Psychographics & Lifestyles
• Purchase Predictors
• Restaurants
• Retail
• Retail Shoppers-Purchase Based
• Telecommunications
• Travel

Brand Affinity

The Brand Affinity report is powered by Quantcast's Audience Grid and includes data on this persona's offline purchase behavior in several different categories (such as Automotive, Packaged Goods, etc.).

Media Interests

This report lets you see your audience’s preferences in:

• Movies
• Music
• Streaming Services
• TV shows

Business & Occupation

Get a better idea of what industry your audience works in by viewing the Business & Occupation report.

Traffic

Understand the traffic patterns on your site or app. As with most of the audience data reports available on your profile page, you can filter your traffic data by:

• Date range, day, and week
• Region (U.S., Country, Rest of World)
• Type of traffic—uniques, visits, or views
• Chart view with a stacked or line graph (scroll your mouse across the graph, and you can click on specific days to see a traffic breakdown)