Insight: Media Mix Performance

The Media-mix performance insight is a cross-campaign insight that examines the impact and effectiveness of media and media combinations on results, including site visits and conversions.

View the Media Mix Performance Insight

Using this insight, marketers can track conversion rates, the percentage of total conversions, and the number of conversions generated from media and combinations of media. This helps them determine which combination of media is most effective at driving results. In addition, the insight analyzes the percentage of site visits or conversions that resulted after ad exposure from different media and combinations of media.

1. Once your campaign is live, navigate to the Campaigns screen of Quantcast Platform. 

2. Find the campaign/ad set you would like to view. Hover over the ad set and click Insights. For ad set insights, select Insights on any ad set. For campaign insights, select Insights on any campaign.

3. Click on Insights Lab.

4. From the dropdown menu, select Media Mix Performance.

5. Select one or more campaigns.

6. Select either Channel or Funnel Stage.

7. Select the date range.

8. Select either Conversion or Site Visit.

9. Select your events.