What is Insight Labs?
The Insights Lab allows you to easily review performance trends and analytics within the Quantcast Platform. These reports are available at both the ad set and the campaign level and are refreshed every Monday.
What is the Funnel Impact Insight?
The Funnel Impact insight shows the impact of using multiple strategies to reach your audience, from awareness to action. This is our first cross-campaign report. Meaningful overlap data will depend on the campaigns’ duration and your customers’ average time to convert.
What is Video Completion Engagement Insight?
While video completion rate is a key performance indicator (KPI) for video ad campaigns, your video ads can have an impact even if they are not viewed to completion. The Video Completion Engagement report shows the engagement of users who have reached different completion quartiles.
Reached 25%/50%/75%/100% completion: The proportions across each bucket are based on the highest percentile reached. For example, if a user watches one video ad up to 50% and a second video ad up to 100%, they will be placed in the 100% completion bucket as that is the highest bucket they've reached. You can see actual values shown when you hover over the bars.
Uniques: Grouped by the highest video quartile percentile they’ve reached.
Site visitors: Engaged by a video ad (up to 90 days ago) and then visited the site. You must have Q Pixel installed on your site.
Converters: Engaged by a video ad (up to 90 days ago) and then converted. For Conversion and Traffic campaigns only.
What is the Page Depth Insight?
The Page Depth report shows how many attributed sessions or users reached particular page view counts and top-level pageview averages across that ad set or campaign. This allows customers to see how many site visits their campaign has driven and how engaged and active those visitors are.
What is the Audience Overlap Insight?
This campaign-level insight uses a compound Venn diagram to highlight ad sets with significant overlap in reached uniques. This allows users to understand the degree of overlapping delivery within a campaign quickly.
What is the Performance Heatmap Insight?
Clients looking to assess how their CPA varies across regions within their target country can use the new Performance Heatmap. This will show relative CPA (low, below average, above average, or high for the ad set) laid out spatially by the US state or UK ITV region or default to showing just spend share in cases where an ad set has too few conversions.
What is the Funnel Visualizer Insight?
You can now see detailed delivery, visit, and conversion metrics filtered by demographic segment, targeting segment, or device. Hover over funnel stages to understand how key metrics for a segment compare to your audience and learn which components of your audience are seeing the best performance.