Insight: Video Completion Engagement

The Quantcast Platform is designed to deliver in order to maximize your objective. Insights Lab provides reports that help visualize campaign performance and effectiveness. While video completion rate is a main key performance indicator (KPI) for video ad campaigns, your video ads can have an impact even if not viewed to completion. The Video Completion Engagement report shows the engagement of users who have reached different completion quartiles. In this article, we will cover how to access and interpret the Video Completion Engagement report.

Note: The Video Completion Engagement report will have up to 90 days of availability and there is 24-48 hours of data freshness latency. 

Description

• Reached 25%/50%/75%/100% completion: The proportions across each bucket are based on the highest percentile reached. For example, if a user watches one video ad up to 50% and a second video ad up to 100%, they will be placed in the 100% completion bucket as that is the highest bucket they've reached. You can see actual values shown when you hover over the bars.

• Uniques: Grouped by the highest video quartile percentile they’ve reached.

• Site visitors: Engaged by a video ad (up to 90 days ago) and then visited the site. You must have Q Pixel installed on your site.

• Converters: Engaged by a video ad (up to 90 days ago) and then converted. For Conversion and Traffic campaigns only.

For information on other Insight Lab reports, see our other Insights Lab articles.