Insight: Weekly Conversion Change Summary

The Insights Lab provides reports that help visualize campaign performance and effectiveness. These reports can be accessed at both the Ad Set and Campaign level of the Quantcast Platform by hovering over the ad set or campaign and clicking Insights. In this article, we will walk through how to interpret the Weekly Conversion Change Summary report. 

Description

The Weekly Conversion Change Summary helps you understand changes in conversion trends across sites, demographics, and geos. This insight shows the largest contributors to the change in weekly conversions, both positive and negative. 

Quantcast targeting models actively adjust to the factors included within the report. If you want to experiment with specific messaging to a new audience, we recommend setting up an experiment within the platform.  Learn more about creating experiments here.

Definitions

• Sites: Top domains contributing to the change in conversions

• Demographics: Top cohorts in your audience contributing to the change in conversions

• Geos: Top states, metro areas or cities contributing to the change in conversions 

Interpreting The Data

• Y-Axis: Different factors that influence the conversion. These are ordered by sites, demographics, and geographic areas.

• X-Axis: Changes in week-over-week conversion totals for the specific conversion influence. Totals on the right side are positive changes this week, and totals on the left are negative as compared to the week prior.  

You can hover over a particular conversion detail for more information on the weekly change. 

Lastly, there is an icon on the top right where you can download the table as a PNG image or CSV.

Note:  This report is only available for Campaigns and Ad Sets that have been live for over a week.