Requirements:
Available for Managed Service clients only
Quantcast owns relationship with LiveRamp.
Ingested audience files can only contain first-party data. Third-party data is not accepted.
Minimal CPM up-charge and minimum spend requirement.
Only available for ad sets geo-targeting Australia, Canada, France, Italy, United Kingdom, and United States .
LiveRamp and Quantcast
Quantcast partners with LiveRamp to seamlessly onboard your first-party data into the Quantcast Platform, unlocking enhanced capabilities for campaign optimization and audience insights. Clients can securely upload their CRM data via Quantcast's LiveRamp account through this collaboration. Once the data is onboarded, it will be distributed to the appropriate Quantcast account, where it will be available for campaign execution and insights.
LiveRamp segments within the Quantcast Platform can be leveraged for various targeting strategies, including lookalike modeling, retargeting, and exclusion.
To maintain the accuracy and relevance of your audiences, we recommend regularly updating your data files.
If you already have an existing partnership with LiveRamp, you can easily share your LiveRamp data with the Quantcast Platform by following the steps outlined in the Sharing DMP Audiences via LiveRamp article.
Onboarding
Below is an estimated timeline for when an audience segment will be available for targeting after a request to activate the LiveRamp Partner Program.
Is this your first time uploading data to Quantcast’s LiveRamp Partner Program? | Estimated Timeline |
|---|---|
No | 2 business days* |
Yes | 5-8 business days |
*Depending on the existing account setup, activation may take longer if LiveRamp Support is required.
To get started or learn more, please contact your Quantcast representative at [email protected], who will guide you through activation and facilitate the onboarding experience.
LiveRamp Match Rates
For more information on how Quantcast determines match rates, please refer to this Help Center Article.