Mid-Campaign Forecasting

Using our mid-campaign forecasting tool, you can see estimated daily conversions and impressions at various levels of spend. Our forecasting model utilizes several data points including historical campaign performance, bid opportunities, and predicted win rate.

You can forecast up to 500% of current spend. Mid-campaign forecasting is available 1 day after launch, for campaigns set to a conversion goal. All currencies and countries in the Quantcast Platform are supported. 

Accessing  mid-campaign budget forecasting

Navigate to a CPA or Conversions campaign. Within the campaign, hover over the ad set (needs to be on daily budget) and select Budget Forecast.

A budget forecast window will appear. On the top left corner, you can type in a budget or drag a button to increase the percentage of current budget, with the maximum at 500%. Once you enter a budget or percentage, the metrics on the left of the window will update. The chart on the right side shows a visualization of Conversions, CPA, Impressions, or Reach across a range of daily spend.

Our estimates are based on a 50% confidence interval, which means the daily average outcome over a month-long campaign is expected to fall into our estimated range with 50% probability.

To implement the new daily budget entered on the top left, press Update Budget. To exit out of the window without making any changes, press Close.