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    App Promotion Campaign Objective
    • 16 Oct 2024
    • 1 Minute to read
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    App Promotion Campaign Objective

    • Updated on 16 Oct 2024
    • 1 Minute to read
    • Contributors
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    Article summary

    The objective of the app promotion campaign goal is to optimize campaigns to increase app installs and drive in-app events such as purchases and subscriptions. You can target lookalike audiences based on app events, keywords, and demographic audiences.

    The App Promotion Campaign objective is currently available for in-app inventory only. To use this objective, you must first connect Quantcast with your MMP. For instructions on this connection, see App Measurement.

    To learn more about creating an App Promotion campaign, see Creating an App Promotion Campaign.

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