Ad Set Forecasting

The Quantcast Platform Ad Set forecasting tool allows you to gauge the scale of your ad sets, validate your target persona, breakdown of key parameters, and try new marketing strategies.

The forecasting is available for all campaign objectives. All currencies and countries in the platform are supported.

Accessing the Forecasting Suite

Forecasting is shown on the right side when creating or editing an ad set.

Understanding the Forecasts

The forecasting tool includes three components: projections, which include the spend feasibility gauge, Targetable Audience impact and delivery estimates, and the Persona profile and Parameter breakdowns.

Projections

Taking into account all of the Ad Set parameters, Quantcast offers an indication of the likelihood of delivering your budget in full. The gauge will be green when the Ad Set parameters are set up optimally to deliver the budget. When the parameters may be a little too restrictive, the gauge will be yellow. The gauge will be red when the budget is unlikely to deliver the full budget.

When this occurs, you should consider expanding your targetable audience or adjusting your delivery parameters.

Three Delivery Estimates are provided; CPM, Reach, and Impressions. The Delivery Estimates predict how the model will balance the Delivery Parameters and bid opportunities when delivering within the Targetable Audience.

Persona

Below the Projections, you will find the Persona profile, which shows the interests and demographics of the curated priority audience.

• The top three highest indexing web Browsing and CTV Streaming Interests. The index represents a comparison of the composition of users within this segment in your persona against the composition of users within the selected country.

• The Persona’s demographics. Gender, Age, and Education show the composition breakdown. Age and Income show the typical range for the persona compared to the average internet user for the selected country.

Note that not all demographic categories may be available based on the account country.

Parameters

Below the persona section, the Parameters section shows where your target persona could be reached, taking into account the audience, targeting, and inventory settings of the Ad Set.

• The Device visual shows a breakdown of the Ad Set’s available inventory composition per device.

• The Sites list provides insight into relevant sites for the target persona within the specified inventory. The list includes domains that the Ad Set could deliver to based on the inventory configuration and also highly indexed for the curated audience.