Targeting

You will set your channel, cookie type, location, and more in the Targeting section of the Ad Set Setup page.

• Channel: Web, Connected TV, Mobile, or Audio

Note: Not all channels are available in all countries. Please see Countries Available in the Quantcast Platform for more information.

• Cookie Type: All, Cookies, or Cookieless.

  • Quantcast Recommendation: Select ‘ALL’ for largest reach and scale. Don’t miss out on inventory!

• Location: You can define state, metro areas, city, or postal codes that you would like your campaign to target or define geographies that you would like to exclude from targeting. Targeting a radius of 1-50 mi (2-50 km) around a location is supported at city and postal code level. Enter locations to include or upload a file of postal codes (See list of available locations below). To add a targeting radius around a city or postal code, click the icon to adjust the radius range.

  

Note: For Postal Codes in the UK, only the first four digits are used.

Postal Code and Radius targeting are available for:

• United States

• United Kingdom

• Austria

• Australia

• Belgium

• Canada

• Denmark

• France

• Germany

• Italy

• Netherlands

• New Zealand

• Norway

• South Korea

• Spain

• Sweden

• Switzerland 

Additional Settings in this section include Frequency, ISPs, and Languages.

Note: Additional Settings depend on the channel that you choose to target.

• • Click Boost: Enabling Click Boost will add clicks as a secondary goal of your ad set.

  • Frequency: Set a frequency cap for this Ad Set.

Note: The Quantcast AI automatically optimizes the frequency of the ad set to best accomplish your objectives.

Note: Frequency Cap at the campaign level allows you to control the frequency across your campaign and differs from the Frequency Cap at the Ad Set level, which controls the frequency with which a specific Ad Set is seen.

• ISPs:Target or exclude specific ISPs.

• Languages: Select languages to target.

Next, you will Define Your Audience.