What bid factors does Quantcast use?
We don't plan to build bid factors as they imply human optimization rather than algorithm optimization, which would deliver inferior results. Instead, we allow humans to segment the campaign strategies and, if they wish, set independent goals for each. This will marry the best of human strategy and machine optimization for our clients.
How does Quantcast make bidding adjustments or max/min bids?
Our approach is based on fair value. For every campaign, our model algorithms determine how valuable an impression is to your objectives and bid accordingly. We do not support bid shading controls because our bidder does this automatically, which we feel is an essential differentiator from our competitors, who often charge for this as a service.
What budget/pacing optimizations are available?
Ad set budget options include Daily and Flights. On flights, pacing options are Even, Custom, and Pacing Ahead. Campaign Budget Optimization is available for some Campaign goals.
What Budget Management options does Quantcast offer?
You can use multiple methods to manage your budget with Quantcast. We offer two types of Budget: Daily and Flights. Bidding options are Dynamic CPM, which can be capped, use a target eCPM, or allow us to automatically optimize the eCPM, and Billable CPM, in which you can tell us your desired eCPM. A Dayparting option will enable you to choose the dates and times you would like your ads to run.
Note: We don't encourage dayparting if your goal is maximum conversions because most conversions have a lag between first impression and conversion. If you daypart on a Sunday, you could be reducing your Monday conversions.
What is frequency capping?
Frequency capping is a feature that allows advertisers to limit the number of times a user is exposed to an ad in a given period.
Is campaign-level frequency capping available?
Yes, you can set a campaign-level frequency cap.
What buying methodologies are available within the DSP? (CPM, CPV, CPA, CPI, CPC, Etc.)
eCPM and Billable CPM.
What are the limitations of mid-campaign forecasting in Quantcast Platform?
It is available for conversion campaigns that optimize to CPA only. We are working to support it for all campaign types in the future. Reach and clicks as outputs are not yet supported. Reach as an output is currently on the roadmap.
What are experiment campaigns?
With experiment campaigns, you can run an A/B test. You can easily and quickly test attributes like audiences, creatives, and location. Quantcast Platform will randomly select cookies to create a 50/50 even split cookie pool to minimize overlap and achieve clean test results.
You cannot use Campaign Budget Optimization when running an Experiment campaign.
Are there character limits on campaign/flight names?
There are no character limits because we understand that clients have distinct naming conventions.
Can I build models based on multiple conversion events on the platform?
You can select multiple conversion labels utilizing AND or OR logic as part of the campaign build.
What are your Pre-bid solutions (viewability, brand safety, etc.)
All our campaigns use Quantcast's proprietary technology for brand safety and pre-bid fraud detection. IAS and DV pre-bid segments are also available.
Is postal code targeting available on the Quantcast Platform?
Zip code targeting is available in the US. Users can also bulk upload zip codes. Postal code targeting for the UK is also available.
What are the limitations when targeting with a whitelist/blacklist?
Block Lists: Quantcast includes our default global block list of over 60K sites in all our campaigns. We can also support custom block lists that clients provide to run across a campaign.
Allow Lists: Quantcast can apply an allow list clients provide, or we can create a customized allow list. We build allow lists based on several criteria:
Contextual Relevance: We access thousands of site categorizations, allowing us to customize lists to a specific content category or vertical if needed.
Note: This is optional if contextual relevance isn't required.
Inventory Quality Signals: We take into account historical block rates for brand safety and fraud from third-party verification vendors and internal QC data. This provides an additional level of assurance for inventory quality.
Note: This is on top of our existing methodologies that would still apply, such as ads.txt and fraud modeling).
Campaign Targeting: We identify sites with inventory matching the geo and format type that your campaign will target.
How is the hierarchy of the DSP structured?
The hierarchy in the Quantcast platform is:
Organization
Account
Campaign
Ad Set
Creative
Where does the budget get set and managed?
The budget can be managed at the Campaign or Ad Set level.
What tools are available for bulk editing within the DSP?
The Quantcast Platform's Bulk Upload feature allows you to edit/create multiple offline campaigns simultaneously. You can also edit/create budgets, dates, allowlists/blocklists, tag sheets, and more.
When using demographic targeting, is it possible to deliver to unselected demographics? For example, if I select Males, is it possible that I am still delivering outside of Males?
Any overlaid demographic or interest targeting for conversion and traffic campaigns doesn't exclude un-selected Demographics or Interests from our campaign targeting to maximize outcomes.
When a conversion objective isn't the primary goal, demographic targeting is considered more heavily as the primary optimization goal. The Platform UI explains that we optimize towards the selected audience target; however, Quantcast cannot know or infer the demographics of all people due to its probabilistic nature.
Is campaign-level frequency capping available?
Yes, you can control the frequency cap at both the campaign and ad set levels.
What frequency cap do you recommend by vertical?
Frequency caps can vary significantly by brand, vertical, and campaign. If you are interested in implementing a frequency cap, we recommend that you test different caps to find the ideal frequency that meets your campaign objectives.
What is frequency capping?
Frequency capping is a feature that gives advertisers the ability to limit the number of times a user is exposed to an ad in a given period.
Are we able to export conversions by postal code/zip code for Canada?
Reporting will only be supported at the city level (not the zip code level).