The Performance Mix Insight provides a comprehensive view of how each channel is contributing to your performance. By analyzing this insight, you can see how different channels work together—each playing a unique, vital role in balancing volume with site interaction quality to optimize your overall CPA, ROAS, and site engagement goals.
Armed with Quantcast’s Audience Graph and autonomous AI decision-making, the system dynamically shifts and balances across the channels in your campaign to drive the best possible overall results.
Note: This insight is exclusively available for Q+ campaigns running two or more channels.
How to Read the Radar Chart
Top vs. Bottom Visual Layout: The chart is strategically positioned with performance metrics at the top, and customer journey drivers at the bottom. At a glance, a channel expanding toward the top is actively closing conversions, while a channel expanding toward the bottom is feeding the consideration pipeline required to drive those conversions.
The Outer Edge Tracks Intensity: The chart axes are organized so that the ‘best’ metrics are plotted farthest from the center.
For Volume metrics (like Conversions or Engagements), the outer edge represents the highest volume.
For Efficiency metrics (like CPA, Cost Per Engaged Session, or Exposure), the scale is inverted—meaning the outer edge represents the lowest, most cost-effective rates.
Identify Funnel Roles: When reviewing the chart and the narrative insight, look for how channels balance each other rather than expecting a single format to win on every axis. A healthy multi-channel ecosystem relies on a mix of "feeders" expanding toward the bottom of the chart to build the pipeline, and high-efficiency "closers" stretching toward the top to secure the final results. While some versatile channels may succeed across both top and bottom metrics simultaneously, most are built to excel at a specific role in the journey.
Hover for Details: Hover over any data point on the chart to see the exact performance results broken down by that specific channel.
Filter by Channel: Hover or click the channel in the Key to view them individually and isolate their specific funnel footprint.
Unusual and Spiky Shapes are Normal! Q+ campaigns are focused on delivering the best possible performance. Sometimes, one channel performs far better along a given axis, leading to spiky shapes. Meanwhile, fuller shapes indicate that channels are doing well across several metrics. Both are totally normal and indicate healthy, active performance.
The Power of Multi-Channel Synergy
Don't look at any channel in a vacuum! It is vital to remember that these formats work together to map out the customer journey.
For example, a channel like CTV might score lower on direct Conversion Efficiency, but its footprint on the Site Activity Rate axis proves it is driving people to the website. If you remove that channel, your closing channels (like Display) will lose the pre-warmed audience pipeline they rely on to deliver those low-CPA conversions.
Removing a channel changes the entire ecosystem. Having multiple channels available allows the AI to autonomously balance the relationship between unique household volume and deep interaction quality to deliver the best possible total ROI.
Metric Definitions & Business Impact
To help you map these insights to your core business goals, here is a breakdown of what each metric measures and the underlying calculation.