What is a Q+ Campaign?
Q+ is an AI-driven, goal-based advertising solution that allows advertisers to access the entire Open Internet through a single, unified campaign. Q+ automatically optimizes budget allocation across Display, Video, CTV, and Native in real-time.
What goals can I optimize for in a Q+ campaign?
Users can create a single campaign based on a performance goal (CPA, ROAS or Site Engagement) with multi-format creatives (display, video, CTV, native) with automatic budget distribution to achieve maximum KPI.
Marketers will receive guidance on their campaign development process to achieve optimal performance.
How does it work?
Q+ uses Quantcast’s decades-long experience in leveraging direct signals on the Open Internet for programmatic intelligence. It treats the entire Open Internet as one performance system rather than a collection of separate channels. By removing format-specific constraints, the engine dynamically directs spend across Display, Video, CTV, and Native as soon as a high-value opportunity is identified. This ensures your budget is always working toward the most efficient impression available, regardless of the format.
What inputs can I edit in a Q+ Campaign?
The only parameters you can edit when creating a Q+ campaign are geo, schedule, goal, and creatives.
How is a Q+ campaign different from the traditional, manual campaign flow?
Q+ represents a shift from manual optimizations to an AI-driven, unified approach
Unified Multi-Format Campaigns: Instead of managing separate ad sets for each format, Q+ lets you run display, native, OLV, and CTV within a single campaign. The AI automatically handles multiple optimization signals and budget distribution across these formats to maximize your KPIs.
Simplified Structure: Campaigns are managed at the top level, removing the need to build and maintain individual ad sets.
Enhanced AI Transparency/Glassbox: "Analysis by Q" will provide clear insights into how the AI makes optimization decisions, moving away from "black box" automation.
Campaign Advisor: In-platform guidance that suggests real-time improvements.
Tag Grading: Automatic verification that your conversion tags are sending high-quality signals (like Revenue and Order ID).
How does the rest of the Q-Suite fit in?
The Q-Suite gives advertisers powerful tools to manage and optimize their programmatic advertising.
Q+ is what happens when you remove all manual work. Audience by Q, Creative by Q, and Q for Advertisers are automated tools. Q+ takes over the execution autonomously. You set your performance goal, and Q+ handles everything else — budget allocation, format selection, audience optimization — without requiring ongoing campaign management. It's the Q-Suite running on autopilot.
What tracking/tags do I need to have in place to run a Q+ campaign?
Quantcast’s Live Tag needs to be placed on your site.
How much budget will we spend on CTV? Can we sell on premium inventory?
Budget allocation across CTV vs. other formats is handled automatically by the AI based on where your CPA/ROAS goal is best achieved. However, users can leverage Analysis by Q to understand which premium CTV inventory their creatives are being rendered on.
Does this also include Audio?
No. Q+ will only include display, native, OLV, and CTV.
What is the difference between a Q+ Campaign and a Manual Campaign?
Quantcast offers two distinct campaign options: the Q+ Campaign and manual campaigns. Q+ Campaigns benefits:
Instead of forcing a specific funnel sequence, leverage Q+ Campaign’s autonomous capabilities to identify the optimal entry point for a customer. By providing creative assets for all available channels (Display, Native, Video, and CTV), you allow the AI to reach its full potential, finding performance anywhere on the Open Internet without manual intervention.
Reach maximum efficiency by avoiding splitting budgets by media type. Feeding all available Open Internet spend into a single Q+ Campaign ad set eliminates internal competition for credit and allows the AI to shift budget in real-time to the highest-performing inventory.
Rather than treating CTV and Video as separate "awareness" line items, integrate these assets directly into conversion-focused campaigns.. This enables Q+ Campaign to prove the direct impact of high-impact video on bottom-line outcomes like CPA and ROAS, effectively turning traditional brand formats into visible growth drivers.
While Q+ Campaigns are our premier performance engine, you can still also use the traditional, manual campaign. It is best for:
Highly Specific Guardrails: When you need to manually dictate strict audience parameters or niche segments for a specific brand campaign.
Pure Awareness: When your primary goal is broad reach or "filling the funnel" rather than optimizing for a specific CPA or ROAS outcome.
Testing & Insights: When you want to isolate a specific audience segment to gather granular data on how that unique group interacts with your brand.
If you opt for a manual campaign, we recommend that you:
Start with Audience by Q: This allows the client to leverage our industry-leading insights while maintaining more manual control. On average, campaigns using Audience by Q see a 58% performance lift over traditional targeting.
Run a Quantcast Challenge: If there is skepticism regarding our AI’s optimization, a head-to-head challenge is the most effective way to prove our capabilities against their current benchmarks.
Highlight Incremental Transition: Remind them that Performance by Q isn't an "all or nothing" switch; it's an evolution of the tools they already use, designed to reduce their manual workload as they scale.
Site Data collection
Performance inventor
Localization delivery
Prospecting and Site visitors
Can I use a Frequency Cap with Q+ Campaigns?
No, frequency cap is only available on traditional, manual campaign setup.
Can I add Keyword Topics or Demographics to my Q+ Campaign?
No, with Q+ campaigns, the AI automatically manages the audience.
Can I choose the inventory on which my Q+ campaigns are delivered?
No, with Q+ campaigns, the AI automatically delivers your campaigns on the best inventory for your performance.