Uploading Creatives
  • 07 Jun 2024
  • 1 Minute to read
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Uploading Creatives

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Article summary

There are two ways to upload and edit creatives: 

  1. When creating/editing an ad set

  2. At any time in your Creative Library

Upload Creatives

From an Ad Set

  1. Create/edit an ad set and locate the Creative section towards the bottom of the ad set, then click Attach Creatives.

  1. In the Attach Creatives screen, click Upload Creatives.


  1. Select the appropriate media type for your creative.

  1. Enter the required information for the creative, including the URL and the creative Dimensions.

Note: If desired, you can use UTM codes at the end of the URL to help you identify information regarding your traffic.

  1. When done, click Save.

Ad Set Creative Assignments

After a creative has been attached to a Full Performance (prospecting and retargeting), Prospecting (Lookalike), or Retargeting ad set, you can select an assignment for how the creative will be used. 

Click the Assignment drop-down menu and select one of the following options:

  • All: Default setting. The creative will be used for lookalike events AND retargeting events

  • Prospecting Only: The creative will be used only for lookalike events, if the ad set has any

  • Retargeting Only: The creative will be used only for retargeting events, if the ad set has any

NOTE: You can select Prospecting Only if lookalike events are selected for the ad set. Likewise, you can select Retargeting Only if retargeting events are selected for the ad set.

From the Creative Library

  1. Click the Global Navigation, then select Creatives under Assets.


  2. In the Creatives Library, click Upload Creatives at the top right.


  3. Select the appropriate media type for your creative.

  1. Enter the required information for the creative, including the URL and the creative Dimensions.

Note: If desired, you can use UTM codes at the end of the URL to help you identify information regarding your traffic.

  1. When done, click Save.


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