US Housing Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Housing campaigns in the US, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Housing Campaigns in the US

Advertising is supported for Housing campaigns in the US, including:

• selling residential and commercial real estate

• purchasing residential and commercial real estate

• residential and commercial real estate services (agents, transactions, listings)

• residential real estate mortgage loans (terms at least 90 days, APR < 36%)*

• residential real estate home improvement loans (terms at least 90 days, APR < 36%)*

• residential real estate insurance (homeowners', renters’)*

• residential and commercial real estate development

• retirement and disability housing opportunities*

• home improvement services

* Certain Housing campaigns might also trigger additional restricted categories, such as Financial Services. Please check all applicable Campaign Policy Guides.

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, laws, and self-regulatory codes.

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting types, subject to the Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Permitted tagging: all tagging types, subject to the Non-Discrimination section below. Additionally, all campaigns are subject to the Restricted Data Types section of Quantcast’s Campaign Policy: in connection with the use of any Quantcast product or service, where prohibited by applicable law, Clients may not collect, use, or provide to Quantcast personal data revealing a restricted attribute or characteristic explicitly, by inference, or otherwise, including in creatives and/or strategies like targeting and/or tagging.

• Non-Discrimination: Campaigns must not result in discrimination based on  any protected class or characteristic including:

  • Race, color, ethnicity, or national origin

  • Religion

  • Sex, gender, gender-identity, or sexual orientation

  • Familial or marital status

  • Disability

  • Source of income if public assistance

  • Age

  • Zip code (if used as a proxy for race or other protected class or characteristic)

• NAI Prohibitions: Campaigns must not result in violations of the NAI Code of Conduct.

Important Prohibitions

Advertising for the following is not permitted:

• High-interest loans (APR of 36% or higher)

• Short-term loans (terms less than 90 days)

If you have questions regarding a Housing advertiser or campaign, please contact [email protected].