Using Third Party Audiences

Users can find Third Party Audiences on the Creating a New Ad Set page, under the Audiences section in both Lookalike and Retargeting. 

1. To add the desired third-party audiences, click in the field for the target option of choice, then select Third-Party Segments. 

2. Type the name of your audience to browse, or paste the segment ID into the search bar. Hover over a segment to see the full name of the segment, segment ID, description, provider, and CPM price. 

3. To create a custom audience from existing segments, utilize the AND function to add additional segments.

4. The targetable audience metrics and inventory costs on the right-hand size estimate audience size and fees. 

5. You can continue with your Ad Setup when you have built your audience.