Audience Planner

Audience Planner in Quantcast for Publishers allows you to create new saved audiences and view any measured, customer, published, or campaign audiences.  

Audience Types

• Measured Audiences: Measured Audiences come from sites and segments you have tagged using the Quantcast Measure Tag.

• Saved Audiences: You create Saved Audiences based on various settings, including demographics, location, interests, and others.

• Customer Audiences: Customer Audiences are those that you have provided to Quantcast.

• Published Audiences: Published audiences are those that have been shared with Quantcast Connect.

• Campaign Audiences:  Campaign Audiences are those that have been reached by your Quantcast campaigns.

Planner

To navigate to Planner using the navigation at the top of the page, click on Planner.

Measured Audiences

For Publishers using Quantcast Measure, you will first land on the Measured Audiences page. Here, you will see any sites or segments where you have implemented the measure tag.

Clicking on any of the audiences will take you to the screen where you can view audience overlap, demographics, keywords, and more.

Saved Audiences

Click on the Saved Audiences tab to see existing audiences you have previously saved and create new ones.

To create a new audience, click on the Create Audience button on the top right of the screen.

Clicking on any of the audiences will take you to the screen where you can view audience overlap, demographics, keywords, and more.

Customer Audiences

Click on the Customer Audiences tab to see existing audiences you have previously sent to Quantcast.

Clicking on any of the audiences will take you to the screen where you can view audience overlap, demographics, keywords, and more.

Published Audiences

Click on the Published Audiences tab to see existing audiences you have previously published to Quantcast.

Clicking on any of the audiences will take you to the screen where you can view audience overlap, demographics, keywords, and more.

Campaign Audiences

Click on the Campaign Audiences tab to see existing audiences we have reached.

Clicking on any of the audiences will take you to the screen where you can view audience overlap, demographics, keywords, and more.