Our directly measured view of the internet and our AI machine learning technology allow us to categorize the content your audiences consume across the web. We scour the internet, looking at the content on web pages your audiences are viewing and their behavior on the internet, which is used to generate predefined categories, segments, and/or keywords.
You can choose Predefined Categories, which are based on grouped keywords, or you can select your own.
Note: Interest-based Audiences are available in English, Spanish, French, and German. Languages will be enabled based on region, for example accounts based in France will have French enabled.
Timestamps:
00:00 Intro
00:27 Creating an audience
01:51 Understanding demographics
02:30 Content interests
04:16 Analyzing the created audience
05:35 Comparing audiences
06:46 Comparing audience interests
07:31 Audience overlap