CTV Overview

Why You Should Add CTV To Your Campaign Strategy 

Consumer adoption of streaming has been on the rise for years and is projected to continue growing. Quantcast is here to help you capture the rapidly growing Connected TV audience.  Ad spending is forecasted to reach  $18.9B with over 223M users in 2022.

What is CTV? In simple terms, Connected TV (CTV) is any device that connects or is embedded in a TV used to stream content over the internet. CTV devices include smart TVs, gaming consoles, and streaming devices. CTV offers the targeting of digital with the lean-back experience of TV. Audiences lean back to consume content and you have the opportunity to lean in with their message via an ad.

CTV is a good choice if you want to;

• Build brand awareness by expanding your reach beyond the web to large-screen and premium content. 

• Boost your video strategy to include streaming content on OTT devices and/or CTV devices 

• Employ a full-funnel approach to ensure that your brand stays top of mind for audiences 

• See compounding effects that lead to stronger results across middle and lower-funnel campaigns 

The benefits of CTV are:

• Strong video performance. The average video completion rate across CTV is 92% 

• Reach extended beyond the web to large screens 

• Tap into premium inventory