Why is the Quantcast proprietary real-time data a stronger source to reach audiences than ACR alone?
While TV content has grown exponentially in the last few years, there are now over 800k individual program titles in the U.S. alone (per Nielsen); it’s dwarfed by digital environments, where there are over 200M active websites (not counting individual pages) that are available on the open web. That means that more real life is happening in digital than TV environments. Advertisers need to think beyond the flatscreen in the living room to understand and engage with today's connected consumers. This requires a multi-signal approach (i.e., Quantcast's) to understand consumer behaviors and preferences across digital touchpoints rather than just TV viewing behavior alone.
Can we use brand lift studies in CTV campaigns?
BLL is available for all CTV campaigns across managed and self-service clients.
Can I use cookieless with CTV?
Yes cookieless is available in CTV.
Can we target by cable subscribers and/or viewership data?
We do offer DMP audience targeting for CTV campaigns. Navigate to the Retargeting field and browse the available Samba TV audiences.
What access to cookieless targeting is available?
CTV targeting capabilities include geographic (DMA / state), demographic, device level, contextual, Interest-based Audience targeting, and custom keywords.
Are reach and frequency levers available? Are tools available to understand incremental reach against TV audiences in the CTV space?
The frequency cap is available for all CTV campaigns at the campaign and ad set level. Within Insights Lab, both Funnel Impact and Media Mix Performance reports are available to review incremental site visitors and incremental converter rates.
Where can I find information about CTV Deal Management?
You can now Bring Your Own Supply (BYOS). Detailed instructions and FAQs about these features are available at this link.
What supply partners are available to access?
Quantcast has direct supply partner integrations with:
Beachfront
Dailymotion
EMX (aka Cadent.TV)
Equativ
FreeWheel
Google Ads Manager
Index Exchange
Magnite Streaming
Nexxen SSP
OpenX
PubMatic
Sharethrough
Smartclip
Sovrn
TripleLift
Xandr
Microsoft Advertising
YieldLab
What does 3rd Party Ad Served mean?
This means that the video is hosted on a third-party ad server.
Are there any video length restrictions?
Quantcast supports 15-second and 30-second videos.
What's the CPM range we can expect on CTV?
The average CPMs we have seen from our tests have been in the $30 CPM range. It varies by inventory and targeting capabilities we overlay. Any targeting and other limitations or curations increase the CPMs (anywhere from $1 to $100, depending on the publisher).
Does Quantcast have always-on inventory available?
Quantcast will deliver on the always-on inventory when CTV is selected at the set level. You can select different packages. For more information, see Targeting Media Packages.
How does Quantcast measure CTV completion rates?
When the video vast tag plays, it fires pixels when it starts, stops, and as it progresses every 25%. We use these pixels to calculate the percent of completion rate and completed views.
What cross-device attribution vendors are Quantcast working with?
Quantcast has its own cross-device graph we’re using to solve for audience targeting/validation and campaign reporting.
Does Quantcast have access to unique reporting specific to CTV measurement that is unavailable elsewhere?
The Media Mix Insight is a cross-campaign insight that examines the impact and effectiveness of media and media combinations on results, including site visits and conversions.
What is ACR data?
ACR is automatic content recognition that explains what consumers watch on TV. This data is mostly owned by OEMs (LG, Samsung, etc.). Some can understand linear-only viewing behavior; others can understand linear + streaming behaviors.