AdChoices Program for Publishers

Quantcast hosts the Digital Advertising Alliance (DAA) Advertising Option Icon, also known as the AdChoices Icon, for small and medium Quantified publishers. Quantified publishers that agree to the DAA’s Terms of Use can place the icon on their web pages; see instructions below. Consumers who click the icon are taken to a Quantcast-hosted disclosure page that notifies the user about third-party data collection and use practices and provides a link to the DAA’s universal, easy-to-use opt-out mechanism. About the AdChoices program.

This free offering is available to Quantified publishers with annual online behavioral advertising revenues under $2 million and total annual revenues under $15 million.

Benefits

This free offering enables you to participate in ad industry self-regulation by providing consumers with choices and control. The AdChoices program can promote user confidence and demonstrate the industry’s commitment to consumer transparency and choice.

Using the AdChoices Icon

Implementation is easy. To use the AdChoices Icon on your webpages:

If you have not already done so, create a Quantcast account.
Click Generate AdChoices Icon under Actions on the right-hand side of the dashboard.
Enter your information. Click Get HTML.
Paste the HTML into the code of each page on which you want to feature the icon, wherever you want it to appear. (The icon tag is separate from the Quantcast measurement tag. Both tags must be used to use the measurement service and the icon.)

You should place the icon across all your pages and everywhere the Quantcast tag is placed. You can place the icon anywhere on your pages, although Quantcast recommends placing it in the footer of each page.

AdChoices Program for Publishers

Benefits

Using the AdChoices Icon

What's Next