Building Audiences in Planner (IBA)

Our directly measured view of the internet and our AI machine learning technology allow us to categorize the content your audiences consume across the web. We scour the internet, looking at the content on web pages your audiences are viewing and their behavior on the internet, which is used to generate predefined categories, segments, and/or keywords.

You can choose Predefined Categories, which are based on grouped keywords, or you can select your own. 

Note:  Interest-based Audiences are available in English, Spanish, French, and German. Languages will be enabled based on region, for example accounts based in France will have French enabled.

Timestamps:

• 00:00 Intro

• 00:27 Creating an audience

• 01:51 Understanding demographics

• 02:30 Content interests

• 04:16 Analyzing the created audience

• 05:35 Comparing audiences

• 06:46 Comparing audience interests

• 07:31 Audience overlap