How to Grow Your Audience With Meaningful Traffic

Here are some ways publishers have used Quantcast Measure data to increase their reach:

1. Inform Marketing Strategy and Advertising: Reach the right people using your Demographics and Audience Grid reports. Ensure that your growth tactics are catering to your viewers needs and interests.

2. Explore Partnerships: Leverage your Interests reports to find what non-competing brands your users are interested in. Is there a potential collaboration waiting to happen?

3. Optimize Content for SEO: Are people able to find you organically? Make sure you are writing quality content that will bump up your search ranking!

4. Uncover data on your competitors’ customers: Peel back the curtain on other websites’ customers and learn where your site stands.

Inform Marketing Strategy and Advertising

How do you make sure your ads are reaching the right users — the ones that are likely to convert?

When you are competing against hundreds of businesses for consumers’ attention, you will want a targeted marketing message that will be more likely to capture a viewer’s attention. The more relevant the message is, the more it will resonate.

Many publishers use Quantcast Measure to validate their assumptions and uncover new behavioral insights about their users. When you choose to quantify your site, we will start capturing behavioral and interest data through our Demographic and Audience Grid reports.

Once your data is ready, look through your profile and start building customer profiles.

Your Demographic report includes gender, age, household income, children in the household, and other metrics. 

Audience Grid reports include Browsing Interests, Brand Affinity, Shopping Interests, Media Interests, and Business & Occupation.

Demographics

Browsing Interests

Shopping Interests

Brand Affinity

Media Interests

Business and Occupation

Let’s say you are a food content publisher. You view your Demographics report and find your audience is mostly aged 35-44 and under. Based off of the Shopping Interests report, you know over 80% of your users are Online Buyers.

From the Media Interests Report, you see several genres and specific shows your users are interested in.

Creating digital ads with witty references to pop culture might be a good way to catch viewers’ attention. 

Your Demographics and Audience Grid reports are helpful when deciding the content of your ads. You can also use this data to decide which audiences you want to specifically target. Some advertising platforms let you select attributes of the user base that will be shown your ad. For example, say you plan to show this advertisement only to users who are 25-44 years old and not married. Use Quantcast Measure reports to verify the composition and index of this audience.

Drive more profitable traffic to your site with relevant marketing content and ads. Quantcast Measure provides you with audience data to let your team optimize your marketing strategy.

Explore Partnerships

Another way to find likely converters is through the Traffic report. Included in the report is a list of Other Sites URLs. These are sites that your audience visits in high proportions, relative to the overall Internet population.

Using this list, we can identify sites with similar audiences to focus your user acquisition efforts.

Click the Other Sites tab on the report for the full list of URLs.

Let's say that the three sites with the highest index are theinfautation.com, a food discovery guide; menupages.com, a restaurant menu and review directory; and menupix.com, a restaurant discovery tool.

While you can certainly go to these sites with an RFP for a direct advertising deal, you can also strike up a partnership. Partnerships are different from ads as both you and your partner are working together to double your resources and reach. Likely your partner is not a direct competitor but falls under the same market area. Working together, your partner can introduce your website to their following, and vice versa. If you lack the resources to promote the partner, then it can simply be a paid partnership.

Advantages to partnerships include:

• Easier access to new audiences: Rather than a small banner ad, you are getting prime-time exposure to your partner’s following. The right strategic partnerships can save you money and time by offering you quick access to a highly targeted group of users.

• Greater brand awareness and education: Your partner has already spent resources and energy to build out their user base. Instead of spending ad dollars trying to capture these same users, you can leverage the work your partner has already done. You will have a faster time to market by having your partner promote you within their business. Your partner can also spend time going through the details of what you offer – something that’s trickier to do with traditional simple and quick advertising.

• Stronger reputation and credibility: Your brand instantly gains credibility. By aligning yourself with another business, you are getting exposed to a new audience from a source those users are already familiar with and trust. They are more likely to pay attention to your business, one your partner is directly promoting.

Optimize Content for SEO

It is no surprise that writing content that people care about is incredibly important in driving traffic. Your search ranking highly depends on your site’s content – how relevant is it, and how much value it adds. Not only should you edit your content to appeal to existing users, you should also focus on content that will drive discovery to your site.

There are thousands of online articles on improving SEO and writing content that matters. See our How to Optimize Your Web Content article to learn more.

Uncover data on your competitors’ customers

Leveraging your site’s audience data is a perfect way to evaluate your growth and marketing strategy. But what if you do not have enough data for these insights?

When you are just starting with Measure, you might not have much traffic to gather relevant and useful data on your audience. In that case, you can lean on sites within your niche (and even competitors) to learn about users who may be interested in your site.

You can start exploring our publicly available Measure profiles by searching in the Research Other Sites box at the right side of the screen and typing in the site’s URL.

NOTE:  You can only see sites that have added the Quantcast tag and have agreed to make the data public.

We will always recommend quantifying your site as well, so you will have a profile with direct measurements of your users.

With public Measure profiles, you will get the competitive intelligence you need to create and execute effective growth strategies. Learn from other sites’ metrics to better define your place in the market.

Mass marketing certainly has a time and place. But when you are growing your traffic on a budget, you will want to make sure you are stretching your dollar by targeting your most prominent audiences. Quantcast Measure reports allow you to view your users’ demographics, behaviors, and interests; along with the sites they’re visiting. Use this information in sales decks and partnership deals, and ensure your growth efforts are optimized!

SEE YOUR DATA