How to Monitor Your Site's Health

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Monitoring a website’s health used to be an analyst’s chore. But today, teams are more integrated than ever. Keeping your marketers, product managers, and even advertisers in the loop is critical. At Quantcast, we believe that understanding your site’s audience should be simple and easily understood by anyone.

Below, we walk through several key areas of your Quantcast Measure profile to show you just how quickly you can check the pulse of your site and learn new insights.

Here are the areas to pay attention to:

Traffic: How many clicks is your site generating? Determine how many users have visited your site with the Traffic report.
Location: Where are your users from? Prove that your website delivers across locations with the Location report.

Traffic

Your traffic is shown in Uniques and Page Views. Toggle between these graphs by clicking on the buttons near the top.

Here’s how we define each one:

Uniques – The number of online cookies for a property.
Page Views – The number of page views of all the pages on this property. A page view is an instance of a page being loaded by a browser.

Adjust the date range by clicking on the date range picker.

Use this report to determine how many users have visited your site across all platforms: web and mobile web.

Is your traffic growing over time?
Did any changes in your product have a positive or negative effect on your traffic? Use the Date Range selector to find out.

Location

Select the Location from “Audience Filters”.

Then, you will see cities ordered by traffic. Toggle between Index, Composition and Uniques using the buttons.

Understanding how to use these reports is the first step to monitoring your site’s health. Whether you are looking at your audience stats from a high level or going deep with more granularity, your data is always easy to understand. With Quantcast Measure data, you can ensure your traffic and engagement are where they need to be.

SEE YOUR DATA