Insight: Frequency Distribution

Insights Lab provides reports that help visualize campaign performance and effectiveness. These reports can be accessed at both the Ad Set and Campaign level of Quantcast Platform by hovering over the ad set or campaign and clicking Insights.

In this article, we will walk through how to interpret the Frequency Distribution report which can be accessed by clicking Insights Lab, and choosing Frequency Distribution from the drop-down menu. 

Description

The Frequency Distribution insight highlights the number of impressions an individual has received on your  Ad Set or Campaign. The report breaks out the frequency in three color-coded time intervals (yesterday, last 7 days, and the last 30 days). 

By visualizing the frequency distribution throughout your Campaign or Ad Set, this report helps you understand the role that frequency plays as part of performance. Our systems consider frequency as an input in our targeting, and it optimizes toward the distribution that will drive the most efficient results. This report is useful in validating any preconceived notion you may have about optimal frequency or frequency caps.  

Interpreting the Data

• Y Axis: The number of impressions served to the cookie in the given time interval

• X Axis: The percentage of total uniques that fall into the time interval.  

Hover over a particular frequency to get a more detailed view of the data, including metrics about the percentage of spend going towards the frequency and the associated CPA. 

Lastly, there is an icon on the top right where you can download the table as a PNG image or CSV.

Recommended Actions

For the best performance, Quantcast recommends allowing the system to optimize towards frequency on its own. If you would like to manually add a frequency cap to your ad set, you can review our article, Enable Frequency Cap.