US Healthcare Campaign Category Policy

This guide provides an overview of Quantcast’s policy guidelines for Healthcare campaigns in the US, including what is supported, restricted, and prohibited. Please review carefully.

To see the full Campaign Policy, see this page.

Healthcare Campaigns in the US

Advertising is supported for some Health-Related campaigns in the US (actual Healthcare campaigns are addressed below).

• First aid, personal hygiene, beauty products, wellness, and over-the-counter products for general consumption are not considered “healthcare,” so long as they do not relate to a condition or diagnosis.

  • Examples:

    • Personal hygiene products, such as toothpaste, shampoo, and deodorant

    • Non-prescription painkillers and medicines unrelated to a specific condition, for general household use

    • First aid, including band-aids, braces, sterile gloves, cold compresses, and gauze
      Cosmetic and anti-aging products and services

    • Fitness tracking apps

    • Meditation/mindfulness apps

    • Plastic surgery

    • Essential oils

Campaign Parameters

See the Create a New Campaign article for details on setting up a campaign.

• Permitted targeting types: all targeting permitted

• Permitted tagging: tagging of advertiser site(s) is permitted; however, no pages or portions of a website may be tagged that relate to a specific health condition or diagnosis

Carefully review this guide as there are important prohibitions and restrictions with which Advertisers must comply to satisfy Quantcast policies, laws, and self-regulatory codes.

Account opening

Approval is required upon account opening and for each Healthcare campaign. Commercial teams should ensure campaigns comply with the Quantcast policy parameters below. Campaigns from Advertisers in this category will be audited.

• Advertising for Non-Sensitive Healthcare (as defined by the NAI Code of Conduct) products and services is permitted in North America provided that certain parameters are met *.

  • Examples:

    • Substance abuse helpline and resource center

    • Brand campaigns for pharma brands

    • Drug and alcohol addictions

    • Pregnancy/fertility

    • Hormonal disorders

    • IBS, Crohn’s Disease, colitis

    • Eating disorders (anorexia, bulimia)

    • Heart disease and heart valve disease

    • Multiple sclerosis

    • Stroke

    • Kidney disease

    • Adult diapers, colostomy bags

    • Gastric bypass balloon implant/surgery

    • Covid prevention vaccine

    • Informational websites/campaigns about specific diseases or conditions (except for sensitive categories as defined by the NAI Code of Conduct, see below)

    • Informational websites to check risk factors for getting a specific disease (except for sensitive categories as defined by the NAI Code of Conduct)

* Advertisements for prescription medicine must also meet these requirements.

Important Prohibitions

• No campaigns for sensitive health or medical conditions or treatments (as defined by the NAI Code of Conduct) are permitted.

  • Examples:

    • Cancer

    • Conditions predominantly affecting or associated with children and not treated with over-the-counter medication

    • Mental health-related conditions

    • Sexually transmitted diseases

• Advertisers may not use or provide to Quantcast, data obtained or derived from pharmaceutical prescriptions, medical history or medical records, or other such sources.

• Claims that essential oils or alternative health products treat ailments are not permitted
  (such as claiming essential oils “prevent covid”).

• Campaigns that use, collect, or report on Sensitive Personal Information (as defined by applicable law) are not permitted.

Creative Prohibitions

• Campaigns must not:

  • Allow for inferences about a user’s specific health conditions via targeting, tagging, conversion events or page interactions.

  • Promote products subject to recalls or significant government actions (such as OxyContin).

If you have questions regarding a Healthcare advertiser or campaign, please contact [email protected]