Experian Mosaic Segments

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Segment ID

Segment Name

Segment Description

1004257069

Experian > Mosaic - Personas - Lifestyle and Interests > Group A: Power Elite > A01 - American Royalty

This Mosaic segment contains consumers who are likely to be affluent, influential and successful couples and families living in prestigious suburbs.

1004257079

Experian > Mosaic - Personas - Lifestyle and Interests > Group A: Power Elite > A02 - Platinum Prosperity

This Mosaic segment contains consumers who are likely to be wealthy and established empty-nesting couples residing in suburban and in-town homes.

1004257079

Experian > Mosaic - Personas - Lifestyle and Interests > Group A: Power Elite > A04 - Picture Perfect Families

This Mosaic segment contains consumers who are likely to be established families of child-rearing households living in wealthy suburbs.

1004257079

Experian > Mosaic - Personas - Lifestyle and Interests > Group A: Power Elite > A05 - Couples with Clout

This Mosaic segment contains consumers who are likely to be middle-aged, childless couples living in affluent metro areas.

1004257079

Experian > Mosaic - Personas - Lifestyle and Interests > Group A: Power Elite > A06 - Jet Set Urbanites

This Mosaic segment contains consumers who are likely to be upscale singles and couples living high-rise fashionable lives; city-style.

1004257059

Experian > Mosaic - Personas - Lifestyle and Interests > Group B: Flourishing Families > B07 - Across the Ages

This Mosaic segment contains consumers who are likely to be flourishing couples and multi-generational families living a wide range of lifestyles in suburbia.

1004257149

Experian > Mosaic - Personas - Lifestyle and Interests > Group B: Flourishing Families > B10 - Cosmopolitan Achievers

This Mosaic segment contains consumers who are likely to be affluent middle-aged couples and families enjoying dynamic lifestyles in metro areas.

1004257169

Experian > Mosaic - Personas - Lifestyle and Interests > Group C: Booming with Confidence > C12 - Golf Carts and Gourmets

This Mosaic segment contains consumers who are likely to be thriving retirees and empty-nesters in comfortable communities.

1004257189

Experian > Mosaic - Personas - Lifestyle and Interests > Group C: Booming with Confidence > C14 - Boomers and Boomerangs

This Mosaic segment contains consumers who are likely to be baby boomer adults and their teenage/young adult children sharing suburban homes.

1004257199

Experian > Mosaic - Personas - Lifestyle and Interests > Group D: Suburban Style > D15 - Sports Utility Families

This Mosaic segment contains consumers who are likely to be upscale, multi-generational households of middle-aged couples with school-aged children living active family lifestyles in outlying suburb.

1004257209

Experian > Mosaic - Personas - Lifestyle and Interests > Group D: Suburban Style > D16 - Settled in Suburbia

This Mosaic segment contains consumers who are likely to be upper middle-class diverse family units and empty nesters living in established suburbs.

1004257229

Experian > Mosaic - Personas - Lifestyle and Interests > Group D: Suburban Style > D18 - Suburban Nightlife

This Mosaic segment contains consumers who are likely to be upper established couples and families living mainly in the expanding suburbs.

1004257239

Experian > Mosaic - Personas - Lifestyle and Interests > Group E: Thriving Boomers > E19 - Consummate Consumers

This Mosaic segment contains households likely to include adult children in an upper-middle class lifestyle with discretionary income living sophisticated lifestyles.

1004257249

Experian > Mosaic - Personas - Lifestyle and Interests > Group E: Thriving Boomers > E20 - No Place Like Home

This Mosaic segment contains consumers who are likely to be older, established multi-generational households in suburban areas.

1004257259

Experian > Mosaic - Personas - Lifestyle and Interests > Group E: Thriving Boomers > E21 - Unspoiled Splendor

This Mosaic segment contains consumers who are likely to be comfortably established baby boomer couples in town and country communities.

1004257269

Experian > Mosaic - Personas - Lifestyle and Interests > Group F: Promising Families > F22 - Fast Track Couples

This Mosaic segment contains consumers who are likely to be active, young, upper established suburban couples and families living upwardly-mobile lifestyles.

1004257279

Experian > Mosaic - Personas - Lifestyle and Interests > Group F: Promising Families > F23 - Families Matter Most

This Mosaic segment contains consumers who are likely to be young, established families in scenic suburbs leading active, family-focused lives.

1004257289

Experian > Mosaic - Personas - Lifestyle and Interests > Group G: Young, City Solos > G24 - Ambitious Singles

This Mosaic segment contains consumers who are likely to be youthful, cutting-edge singles living in mid-scale metro areas balancing work and leisure lifestyles.

1004257299

Experian > Mosaic - Personas - Lifestyle and Interests > Group G: Young, City Solos > G25 - Urban Edge

This Mosaic segment contains consumers who are likely to be lively, up-and-coming singles living big city lifestyles located within top MSA markets.

1004257309

Experian > Mosaic - Personas - Lifestyle and Interests > Group H: Bourgeois Melting Pot > H26 - Progressive Assortment

This Mosaic segment contains consumers who are likely to be mature couples with comfortable and active lives in established suburbs.

1004257319

Experian > Mosaic - Personas - Lifestyle and Interests > Group H: Bourgeois Melting Pot > H27 - Life of Leisure

This Mosaic segment contains consumers who are likely to be upper established couples living leisure lifestyles in small towns and cities.

1004257329

Experian > Mosaic - Personas - Lifestyle and Interests > Group H: Bourgeois Melting Pot > H28 - Everyday Moderates

This Mosaic segment contains consumers who are likely to be mid-scale, multi-cultural couples and families living in mid-tier metro suburban settings.

1004257399

Experian > Mosaic - Personas - Lifestyle and Interests > Group J: Autumn Years > J35 - Rural Escape

This Mosaic segment contains consumers who are likely to be sophisticated, established couples and singles living comfortable lives in rural towns.

1004257409

Experian > Mosaic - Personas - Lifestyle and Interests > Group J: Autumn Years > J36 - Settled and Sensible

This Mosaic segment contains consumers who are likely to be mature, established couples with adult children and singles in suburban and rural neighborhoods.

1004257419

Experian > Mosaic - Personas - Lifestyle and Interests > Group K: Significant Singles > K37 - Wired for Success

This Mosaic segment contains consumers who are likely to be young, mid-scale singles and couples living socially-active city lives.

1004257429

Experian > Mosaic - Personas - Lifestyle and Interests > Group K: Significant Singles > K38 - Modern Blend

This Mosaic segment contains consumers who are likely to be comfortably established singles and couples living suburban lifestyles.

1004257439

Experian > Mosaic - Personas - Lifestyle and Interests > Group K: Significant Singles > K39 - Metro Fusion

This Mosaic segment contains consumers who are likely to be middle-aged singles living urban and suburban active lifestyles.

1004257449

Experian > Mosaic - Personas - Lifestyle and Interests > Group K: Significant Singles > K40 - Bohemian Groove

This Mosaic segment contains consumers who are likely to be mature, unattached individuals enjoying settled urban lives.

1004257459

Experian > Mosaic - Personas - Lifestyle and Interests > Group L: Blue Sky Boomers > L41 - Booming and Consuming

This Mosaic segment contains consumers who are likely to be older empty-nesting couples and singles enjoying relaxed lives in small towns.

1004257469

Experian > Mosaic - Personas - Lifestyle and Interests > Group L: Blue Sky Boomers > L42 - Rooted Flower Power

This Mosaic segment contains consumers who are likely to be mid-scale baby boomer singles and couples rooted in established suburban communities and approaching retirement.

1004257479

Experian > Mosaic - Personas - Lifestyle and Interests > Group L: Blue Sky Boomers > L43 - Homemade Happiness

This Mosaic segment contains consumers who are likely to be lower middle-class baby boomer households living in remote town and country homes.

1004257489

Experian > Mosaic - Personas - Lifestyle and Interests > Group M: Families in Motion > M44 - Creative Comfort

This Mosaic segment contains consumers who are likely to be rural families with modest incomes and diverse household dynamics.

1004257509

Experian > Mosaic - Personas - Lifestyle and Interests > Group N: Pastoral Pride > N46 - True Grit Americans

This Mosaic segment contains consumers who are likely to be older, middle-class households in town and country communities located in the nation's midsection.

1004257519

Experian > Mosaic - Personas - Lifestyle and Interests > Group N: Pastoral Pride > N47 - Countrified Pragmatics

This Mosaic segment contains consumers who are likely to be modest income couples and singles living rural, casual lives.

1004257529

Experian > Mosaic - Personas - Lifestyle and Interests > Group N: Pastoral Pride > N48 - Rural Southern Bliss

This Mosaic segment contains consumers who are likely to be lower middle-income multi-generational families living in small towns.

1004257539

Experian > Mosaic - Personas - Lifestyle and Interests > Group N: Pastoral Pride > N49 - Touch of Tradition

This Mosaic segment contains consumers who are likely to be working-class, middle-aged couples and singles living in rural homes.

1004257549

Experian > Mosaic - Personas - Lifestyle and Interests > Group O: Singles and Starters > O50 - Full Steam Ahead

This Mosaic segment contains consumers who are likely to be younger and middle-aged singles gravitating to second-tier cities.

1004257559

Experian > Mosaic - Personas - Lifestyle and Interests > Group O: Singles and Starters > O51 - Digitally Savvy

This Mosaic segment contains consumers who are likely to be young singles who live digital-driven smaller city lifestyles.

1004257569

Experian > Mosaic - Personas - Lifestyle and Interests > Group O: Singles and Starters > O52 - Urban Ambition

This Mosaic segment contains consumers who are likely to be mainly Generation Y singles and single families established in mid-market cities.

1004257579

Experian > Mosaic - Personas - Lifestyle and Interests > Group O: Singles and Starters > O53 - Colleges and Cafes

This Mosaic segment contains consumers who are likely to be youthful singles and recent college graduates living in college communities.

1004257589

Experian > Mosaic - Personas - Lifestyle and Interests > Group O: Singles and Starters > O54 - Influenced by Influencers

This Mosaic segment contains consumers who are likely to be young, singles living in Midwest and Southern city centers.

1004257599

Experian > Mosaic - Personas - Lifestyle and Interests > Group O: Singles and Starters > O55 - Family Troopers

This Mosaic segment contains consumers who are likely to be families and single-parent households living near military bases.

1004257669

Experian > Mosaic - Personas - Lifestyle and Interests > Group Q: Golden Year Guardians > Q62 - Enjoying Retirement

This Mosaic segment contains consumers who are likely to be relaxed, retired couples and widowed individuals in suburban homes living quiet lives.

1004257679

Experian > Mosaic - Personas - Lifestyle and Interests > Group Q: Golden Year Guardians > Q63 - Footloose and Family Free

This Mosaic segment contains consumers who are likely to be settled couples and widowed individuals living active and comfortable lifestyles.

1004257689

Experian > Mosaic - Personas - Lifestyle and Interests > Group Q: Golden Year Guardians > Q64 - Established in Society

This Mosaic segment contains consumers who are likely to be stable, sophisticated seniors living in older homes and leading sedentary lifestyles.

1004257699

Experian > Mosaic - Personas - Lifestyle and Interests > Group Q: Golden Year Guardians > Q65 - Mature and Wise

This Mosaic segment contains consumers who are likely to be retirees settled in metro apartment communities living cost-effective, sensible lives.

1004257709

Experian > Mosaic - Personas - Lifestyle and Interests > Group R: Aspirational Fusion > R66 - Ambitious Dreamers

This Mosaic segment contains consumers who are likely to be lively singles and single-parents with cost-conscious mindsets starting out in city apartments.

1004257719

Experian > Mosaic - Personas - Lifestyle and Interests > Group R: Aspirational Fusion > R67 - Passionate Parents

This Mosaic segment contains consumers who are likely to be young, single parents with cost-conscious mindsets in second-city apartments.

1004264699

Experian > Personas > Online Buyer > Heavy Online Shopper Model

This segment includes consumers who are likely prospects with 6+ online purchases in the last 30 days.