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Segment ID | Segment Name | Segment Description |
1004257069 | Experian > Mosaic - Personas - Lifestyle and Interests > Group A: Power Elite > A01 - American Royalty | This Mosaic segment contains consumers who are likely to be affluent, influential and successful couples and families living in prestigious suburbs. |
1004257079 | Experian > Mosaic - Personas - Lifestyle and Interests > Group A: Power Elite > A02 - Platinum Prosperity | This Mosaic segment contains consumers who are likely to be wealthy and established empty-nesting couples residing in suburban and in-town homes. |
1004257079 | Experian > Mosaic - Personas - Lifestyle and Interests > Group A: Power Elite > A04 - Picture Perfect Families | This Mosaic segment contains consumers who are likely to be established families of child-rearing households living in wealthy suburbs. |
1004257079 | Experian > Mosaic - Personas - Lifestyle and Interests > Group A: Power Elite > A05 - Couples with Clout | This Mosaic segment contains consumers who are likely to be middle-aged, childless couples living in affluent metro areas. |
1004257079 | Experian > Mosaic - Personas - Lifestyle and Interests > Group A: Power Elite > A06 - Jet Set Urbanites | This Mosaic segment contains consumers who are likely to be upscale singles and couples living high-rise fashionable lives; city-style. |
1004257059 | Experian > Mosaic - Personas - Lifestyle and Interests > Group B: Flourishing Families > B07 - Across the Ages | This Mosaic segment contains consumers who are likely to be flourishing couples and multi-generational families living a wide range of lifestyles in suburbia. |
1004257149 | Experian > Mosaic - Personas - Lifestyle and Interests > Group B: Flourishing Families > B10 - Cosmopolitan Achievers | This Mosaic segment contains consumers who are likely to be affluent middle-aged couples and families enjoying dynamic lifestyles in metro areas. |
1004257169 | Experian > Mosaic - Personas - Lifestyle and Interests > Group C: Booming with Confidence > C12 - Golf Carts and Gourmets | This Mosaic segment contains consumers who are likely to be thriving retirees and empty-nesters in comfortable communities. |
1004257189 | Experian > Mosaic - Personas - Lifestyle and Interests > Group C: Booming with Confidence > C14 - Boomers and Boomerangs | This Mosaic segment contains consumers who are likely to be baby boomer adults and their teenage/young adult children sharing suburban homes. |
1004257199 | Experian > Mosaic - Personas - Lifestyle and Interests > Group D: Suburban Style > D15 - Sports Utility Families | This Mosaic segment contains consumers who are likely to be upscale, multi-generational households of middle-aged couples with school-aged children living active family lifestyles in outlying suburb. |
1004257209 | Experian > Mosaic - Personas - Lifestyle and Interests > Group D: Suburban Style > D16 - Settled in Suburbia | This Mosaic segment contains consumers who are likely to be upper middle-class diverse family units and empty nesters living in established suburbs. |
1004257229 | Experian > Mosaic - Personas - Lifestyle and Interests > Group D: Suburban Style > D18 - Suburban Nightlife | This Mosaic segment contains consumers who are likely to be upper established couples and families living mainly in the expanding suburbs. |
1004257239 | Experian > Mosaic - Personas - Lifestyle and Interests > Group E: Thriving Boomers > E19 - Consummate Consumers | This Mosaic segment contains households likely to include adult children in an upper-middle class lifestyle with discretionary income living sophisticated lifestyles. |
1004257249 | Experian > Mosaic - Personas - Lifestyle and Interests > Group E: Thriving Boomers > E20 - No Place Like Home | This Mosaic segment contains consumers who are likely to be older, established multi-generational households in suburban areas. |
1004257259 | Experian > Mosaic - Personas - Lifestyle and Interests > Group E: Thriving Boomers > E21 - Unspoiled Splendor | This Mosaic segment contains consumers who are likely to be comfortably established baby boomer couples in town and country communities. |
1004257269 | Experian > Mosaic - Personas - Lifestyle and Interests > Group F: Promising Families > F22 - Fast Track Couples | This Mosaic segment contains consumers who are likely to be active, young, upper established suburban couples and families living upwardly-mobile lifestyles. |
1004257279 | Experian > Mosaic - Personas - Lifestyle and Interests > Group F: Promising Families > F23 - Families Matter Most | This Mosaic segment contains consumers who are likely to be young, established families in scenic suburbs leading active, family-focused lives. |
1004257289 | Experian > Mosaic - Personas - Lifestyle and Interests > Group G: Young, City Solos > G24 - Ambitious Singles | This Mosaic segment contains consumers who are likely to be youthful, cutting-edge singles living in mid-scale metro areas balancing work and leisure lifestyles. |
1004257299 | Experian > Mosaic - Personas - Lifestyle and Interests > Group G: Young, City Solos > G25 - Urban Edge | This Mosaic segment contains consumers who are likely to be lively, up-and-coming singles living big city lifestyles located within top MSA markets. |
1004257309 | Experian > Mosaic - Personas - Lifestyle and Interests > Group H: Bourgeois Melting Pot > H26 - Progressive Assortment | This Mosaic segment contains consumers who are likely to be mature couples with comfortable and active lives in established suburbs. |
1004257319 | Experian > Mosaic - Personas - Lifestyle and Interests > Group H: Bourgeois Melting Pot > H27 - Life of Leisure | This Mosaic segment contains consumers who are likely to be upper established couples living leisure lifestyles in small towns and cities. |
1004257329 | Experian > Mosaic - Personas - Lifestyle and Interests > Group H: Bourgeois Melting Pot > H28 - Everyday Moderates | This Mosaic segment contains consumers who are likely to be mid-scale, multi-cultural couples and families living in mid-tier metro suburban settings. |
1004257399 | Experian > Mosaic - Personas - Lifestyle and Interests > Group J: Autumn Years > J35 - Rural Escape | This Mosaic segment contains consumers who are likely to be sophisticated, established couples and singles living comfortable lives in rural towns. |
1004257409 | Experian > Mosaic - Personas - Lifestyle and Interests > Group J: Autumn Years > J36 - Settled and Sensible | This Mosaic segment contains consumers who are likely to be mature, established couples with adult children and singles in suburban and rural neighborhoods. |
1004257419 | Experian > Mosaic - Personas - Lifestyle and Interests > Group K: Significant Singles > K37 - Wired for Success | This Mosaic segment contains consumers who are likely to be young, mid-scale singles and couples living socially-active city lives. |
1004257429 | Experian > Mosaic - Personas - Lifestyle and Interests > Group K: Significant Singles > K38 - Modern Blend | This Mosaic segment contains consumers who are likely to be comfortably established singles and couples living suburban lifestyles. |
1004257439 | Experian > Mosaic - Personas - Lifestyle and Interests > Group K: Significant Singles > K39 - Metro Fusion | This Mosaic segment contains consumers who are likely to be middle-aged singles living urban and suburban active lifestyles. |
1004257449 | Experian > Mosaic - Personas - Lifestyle and Interests > Group K: Significant Singles > K40 - Bohemian Groove | This Mosaic segment contains consumers who are likely to be mature, unattached individuals enjoying settled urban lives. |
1004257459 | Experian > Mosaic - Personas - Lifestyle and Interests > Group L: Blue Sky Boomers > L41 - Booming and Consuming | This Mosaic segment contains consumers who are likely to be older empty-nesting couples and singles enjoying relaxed lives in small towns. |
1004257469 | Experian > Mosaic - Personas - Lifestyle and Interests > Group L: Blue Sky Boomers > L42 - Rooted Flower Power | This Mosaic segment contains consumers who are likely to be mid-scale baby boomer singles and couples rooted in established suburban communities and approaching retirement. |
1004257479 | Experian > Mosaic - Personas - Lifestyle and Interests > Group L: Blue Sky Boomers > L43 - Homemade Happiness | This Mosaic segment contains consumers who are likely to be lower middle-class baby boomer households living in remote town and country homes. |
1004257489 | Experian > Mosaic - Personas - Lifestyle and Interests > Group M: Families in Motion > M44 - Creative Comfort | This Mosaic segment contains consumers who are likely to be rural families with modest incomes and diverse household dynamics. |
1004257509 | Experian > Mosaic - Personas - Lifestyle and Interests > Group N: Pastoral Pride > N46 - True Grit Americans | This Mosaic segment contains consumers who are likely to be older, middle-class households in town and country communities located in the nation's midsection. |
1004257519 | Experian > Mosaic - Personas - Lifestyle and Interests > Group N: Pastoral Pride > N47 - Countrified Pragmatics | This Mosaic segment contains consumers who are likely to be modest income couples and singles living rural, casual lives. |
1004257529 | Experian > Mosaic - Personas - Lifestyle and Interests > Group N: Pastoral Pride > N48 - Rural Southern Bliss | This Mosaic segment contains consumers who are likely to be lower middle-income multi-generational families living in small towns. |
1004257539 | Experian > Mosaic - Personas - Lifestyle and Interests > Group N: Pastoral Pride > N49 - Touch of Tradition | This Mosaic segment contains consumers who are likely to be working-class, middle-aged couples and singles living in rural homes. |
1004257549 | Experian > Mosaic - Personas - Lifestyle and Interests > Group O: Singles and Starters > O50 - Full Steam Ahead | This Mosaic segment contains consumers who are likely to be younger and middle-aged singles gravitating to second-tier cities. |
1004257559 | Experian > Mosaic - Personas - Lifestyle and Interests > Group O: Singles and Starters > O51 - Digitally Savvy | This Mosaic segment contains consumers who are likely to be young singles who live digital-driven smaller city lifestyles. |
1004257569 | Experian > Mosaic - Personas - Lifestyle and Interests > Group O: Singles and Starters > O52 - Urban Ambition | This Mosaic segment contains consumers who are likely to be mainly Generation Y singles and single families established in mid-market cities. |
1004257579 | Experian > Mosaic - Personas - Lifestyle and Interests > Group O: Singles and Starters > O53 - Colleges and Cafes | This Mosaic segment contains consumers who are likely to be youthful singles and recent college graduates living in college communities. |
1004257589 | Experian > Mosaic - Personas - Lifestyle and Interests > Group O: Singles and Starters > O54 - Influenced by Influencers | This Mosaic segment contains consumers who are likely to be young, singles living in Midwest and Southern city centers. |
1004257599 | Experian > Mosaic - Personas - Lifestyle and Interests > Group O: Singles and Starters > O55 - Family Troopers | This Mosaic segment contains consumers who are likely to be families and single-parent households living near military bases. |
1004257669 | Experian > Mosaic - Personas - Lifestyle and Interests > Group Q: Golden Year Guardians > Q62 - Enjoying Retirement | This Mosaic segment contains consumers who are likely to be relaxed, retired couples and widowed individuals in suburban homes living quiet lives. |
1004257679 | Experian > Mosaic - Personas - Lifestyle and Interests > Group Q: Golden Year Guardians > Q63 - Footloose and Family Free | This Mosaic segment contains consumers who are likely to be settled couples and widowed individuals living active and comfortable lifestyles. |
1004257689 | Experian > Mosaic - Personas - Lifestyle and Interests > Group Q: Golden Year Guardians > Q64 - Established in Society | This Mosaic segment contains consumers who are likely to be stable, sophisticated seniors living in older homes and leading sedentary lifestyles. |
1004257699 | Experian > Mosaic - Personas - Lifestyle and Interests > Group Q: Golden Year Guardians > Q65 - Mature and Wise | This Mosaic segment contains consumers who are likely to be retirees settled in metro apartment communities living cost-effective, sensible lives. |
1004257709 | Experian > Mosaic - Personas - Lifestyle and Interests > Group R: Aspirational Fusion > R66 - Ambitious Dreamers | This Mosaic segment contains consumers who are likely to be lively singles and single-parents with cost-conscious mindsets starting out in city apartments. |
1004257719 | Experian > Mosaic - Personas - Lifestyle and Interests > Group R: Aspirational Fusion > R67 - Passionate Parents | This Mosaic segment contains consumers who are likely to be young, single parents with cost-conscious mindsets in second-city apartments. |
1004264699 | Experian > Personas > Online Buyer > Heavy Online Shopper Model | This segment includes consumers who are likely prospects with 6+ online purchases in the last 30 days. |