Experian Mobile Location Models Segments

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Segment ID

Segment Name

Segment Description

1007228851

Experian > Mobile Location Models > Visits > Summer Break Travelers

Consumers likely to be Summer Break travelers. This predictive model is based on statistical analysis of mobile devices that visited airports, hotels and car rentals locations between mid-June through mid-July.

1007228841

Experian > Mobile Location Models > Visits > Memorial Day Shoppers

Consumers likely to be Memorial Day shoppers. Based on statistical analysis of mobile devices that visited retail store locations such as department, discount, furniture and electronic stores between late-May through end of May.

1007228831

Experian > Mobile Location Models > Visits > July 4th Travelers

Consumers likely to be 4th of July travelers. This predictive model is based on statistical analysis of mobile devices that visited airports, hotels and car rentals locations between late-June through early-July.

1007228821

Experian > Mobile Location Models > Visits > July 4th Shoppers

Consumers likely to be 4th of July shoppers. Based on statistical analysis of mobile devices that visited any retail store locations such as Department stores, Discount stores, Furniture stores and Electronic stores late-June through early July.

1006410231

Experian > Mobile Location Models > Visits > Fathers Day Shoppers

Consumers likely to be shoppers for Fathers Day gifts. Based on statistical analysis of mobile devices that visited retail store during the 2 weeks prior to Fathers day (including Fathers day) from prior year.

1006410221

Experian > Mobile Location Models > Visits > Mothers Day Shoppers

Consumers likely to be shoppers for Mothers Day gifts. Based on statistical analysis of mobile devices that visited retail store during the 2 weeks prior to Mothers day (including Mothers day) from prior year.

1006410211

Experian > Mobile Location Models > Visits > Easter Shoppers

Consumers likely to be shoppers for the Easter Holiday. Based on statistical analysis of mobile devices that visited retail stores during the 2 weeks prior to the Easter Holiday (including Easter day) from prior year.

1006410201

Experian > Mobile Location Models > Visits > Valentines Day Shoppers

Consumers likely to be shoppers for Valentines Day gifts. Based on statistical analysis of mobile devices that visited retail stores during the 2 weeks prior to Valentines day (including Valentines day) from prior year.

1006410191

Experian > Mobile Location Models > Visits > Outlet Malls Shoppers

Consumers likely to be outlet mall visitors. Based on statistical analysis of mobile devices that visited locations at least once in 90-day time frame.

1006410181

Experian > Mobile Location Models > Visits > Frequent Gym Goers

Consumers likely to be gym visitors. Based on statistical analysis of mobile devices that visited locations such (e.g. World Gym, Lifetime Fitness, LA Fitness, Planet Fitness, Anytime Fitness etc...) at least once in 90-day time frame.

1006410171

Experian > Mobile Location Models > Visits > Coffee Shop Visitors

Consumers likely to be coffee store visitors. Based on statistical analysis of mobile devices that visited locations such (e.g. Dunkin Donuts, Starbucks, Peets etc...) at least once in 90-day time frame.

1006410161

Experian > Mobile Location Models > Visits > High End Furniture Shopper

Consumers likely to be high-end furniture store visitors. Based on statistical analysis of mobile devices that visited locations such (e.g. Crate & Barrel, Williams-Sonoma, West Elm, Pottery Barn etc...) at least once in 90-day time frame.

1006410151

Experian > Mobile Location Models > Visits > Mid Low Furniture Shoppers

Consumers likely to be mid-low-end furniture store visitors. Based on statistical analysis of mobile devices that visited locations such (e.g. IKEA, Rooms to Go, Ashely Furniture, American Signature etc...) at least once in 90-day time frame.

1006410141

Experian > Mobile Location Models > Visits > Wedding Registry Shoppers

Consumers likely to be wedding registry store visitors. Based on statistical analysis of mobile devices that visited locations such (e.g. Crate & Barrel, Williams Sonoma, Bed Bath & Beyond, Pottery Barn, etc...) at least once in 90-day time frame.

1006410131

Experian > Mobile Location Models > Visits > College Sport Venues

Consumers likely to be college sport venue visitors. Based on statistical analysis of mobile devices that visited locations at least once in 90-day time frame.

1006410111

Experian > Mobile Location Models > Visits > Shoe Shoppers

Consumers likely to be shoe retail store visitors. Based on statistical analysis of mobile devices that visited locations such (e.g. Famous Footwear, DSW, Foot Locker, Lady Foot Locker etc...) at least once in 90-day time frame.

1006410101

Experian > Mobile Location Models > Visits > Mall Shoppers

Consumers likely to be frequent mall visitors. Based on statistical analysis of mobile devices that visited locations at least once a week in 30-day time frame.

1006410091

Experian > Mobile Location Models > Visits > Concert Venues Visitors

Consumers likely to be concert venue visitors. Based on statistical analysis of mobile devices that visited locations at least once in 90-day time frame.

1006410081

Experian > Mobile Location Models > Visits > Mattress Store Shoppers

Consumers likely to be mattress store visitors. Based on statistical analysis of mobile devices that visited locations such (e.g. Sleep Number, LA Mattress, Mattress Firm, Slumberland, Casper etc...) at least once in 90-day time frame.

1006410071

Experian > Mobile Location Models > Visits > Financial Service Visitors

Consumers likely to be financial services visitors. Based on statistical analysis of mobile devices that visited locations such (e.g. Wells Fargo,TD Bank, Citibank, US Bank, Regions Bank, HSBC etc...) at least once in 90-day time frame.

1006410061

Experian > Mobile Location Models > Visits > Movie Theater Visitors

Consumers likely to be movie theater visitors. Based on statistical analysis of mobile devices that visited locations such (e.g. AMC Theaters, Carmike Cinema, Regal Cinema, Cinemark , Landmark etc...) at least once in 90-day time frame.

1006410051

Experian > Mobile Location Models > Visits > Theme Parks Visitors

Consumers likely to be theme park visitors. Based on statistical analysis of mobile devices that locations such (e.g. Disneyworld, Disneyland, SeaWorld, Epcot, Knotts Berry Farm, LEGOLAND) at least once in 90-day time frame.

1006410041

Experian > Mobile Location Models > Visits > Outdoor Retail Shoppers

Consumers likely to be outdoor retail shoppers. Based on statistical analysis of mobile devices that visited locations such (e.g. Dicks Sporting Goods, Marmot, Moosejaw, Patagonia, REI, Title Nine) at least once in 90-day time frame.

1006410031

Experian > Mobile Location Models > Visits > Lux Womens Retail Shoppers

Consumers likely to be luxury women's retail shoppers. Based on statistical analysis of mobile devices that visited locations such (e.g. Bloomingdales, Nordstrom, Macys, Saks Fifth Ave, Banana Republic) at least once in 90-day time frame.

1006410021

Experian > Mobile Location Models > Visits > Young Womens Retail Shoprs

Consumers likely to be young women's retail shoppers. Based on statistical analysis of mobile devices that visited locations such (e.g. American Eagle, Old Navy, Target, Gap, Kohls, Express, Belk) at least once in 90-day time frame.

1006410011

Experian > Mobile Location Models > Visits > Womens Retail Shoppers

Consumers likely to be women's retail shoppers. Based on statistical analysis of mobile devices that visited locations such (e.g. Gap, Kohls, Ross, TJ Maxx, Marshalls, Express, Levis, Belk) at least once in 90-day time frame.

1006410001

Experian > Mobile Location Models > Visits > Sporting Goods Shoppers

Consumers likely to be sporting goods shoppers. Based on statistical analysis of mobile device visits to locations such (e.g. Bass Pro Shops, REI, Academy, Cabela's, Golfsmith, Dicks Sporting Goods, Orvis, Marmot etc...) 90-day time frame.

1006409991

Experian > Mobile Location Models > Visits > Holiday Deal Shoppers

Consumers likely to be holiday sale shoppers. Based on statistical analysis of mobile devices that visited holiday sale locations during holiday shopping period 11/1-12/24.

1006409981

Experian > Mobile Location Models > Visits > Black Friday Shoppers

Consumers likely to be Black Friday shoppers. Based on statistical analysis of mobile devices that visited Black Friday sale locations during Black Friday.

1006409971

Experian > Mobile Location Models > Visits > Big Box Shoppers

Consumers likely to be big box store visitors. Based on statistical analysis of mobile devices that visited big box store locations such (e.g. Sams Club, BJs Wholesale, Costco etc...) 90-day time frame.

1005797951

Experian > Mobile Location Models > Visits > Jewelry Retail Stores

Consumers likely to be jewelry store shoppers. Based on statistical analysis of mobile location data from devices.

1005797941

Experian > Mobile Location Models > Visits > Auto Dealerships

Consumers likely to be auto store shoppers. Based on statistical analysis of mobile location data from devices.

1005797931

Experian > Mobile Location Models > Visits > Electronics Stores

Consumers likelihood to visit Electronics Store Shopping. Based on statistical analysis of mobile location data from devices.

1005797921

Experian > Mobile Location Models > Visits > Hardwood Floor Retail Stores

Consumers likely to be hardwood floor shoppers. Based on statistical analysis of mobile location data from devices.

1005797911

Experian > Mobile Location Models > Visits > Quick Service Restaurants (QSR)

Consumers likely to frequently visit Quick Service Restaurants (QSR) in last 30 days. Based on statistical analysis of mobile location data from devices.