Experian True Touch Segments

Consumers that are likely to make purchases at online or brick and mortar wholesale stores like Costco, Sam's and Overstock.com.

Consumers that are likely to prefer traditional newspaper advertising - based on consumers that have reported to prefer to learn about brands in this channel.

Consumers that are likely to prefer advertising while streaming TV based on consumers that have reported to prefer to learn about brands in this channel.

Consumers that are likely to make purchases at online or brick and mortar specialty stores and boutiques such as Victoria's Secret, Pottery Barn, J. Crew and more.

Consumers that are likely to make purchases at online or brick and mortar specialty department stores such as Home Depot (Paint and Plumbing departments) or Bed Bath & Beyond (Bedding and decor departments).

These consumers like to compare prices across different sites before purchasing and typically read online reviews and consumer reports.

These are your store browsers who find joy and relaxation in looking for new and interesting offers.

Consumers that are likely to prefer digital and traditional radio advertising channel based on consumers that have reported to prefer to learn about brands in this channel.

Quality matters for these consumers and they are willing to pay more for fresh ingredients, durable materials and quality craftsmanship.

These consumers buy natural and organic products, often preferring to put natural things in their homes and bodies.

Consumers that are likely to make purchases via Online Deal Vouchers like Groupon or LivingSocial.

These consumers dislike the same ol' and prefer to try new brands or new options. Variety is the spice of life.

Consumers that are likely to prefer advertising while streaming TV based on consumers that have reported to prefer to learn about brands in this channel.

Consumers that are likely to make purchases at online or brick and mortar stores that are considered mid- to high-end retailers like Macy's, Neiman Marcus and Nordstrom.

Trendy by association, these consumers enjoy following the latest trends set by innovators. They appreciate understanding what the trendsetters are buying these days.

These spenders find it difficult to say 'no' to things that catch their eyes. They recognize they are "spenders" rather than "savers" and appreciate a convenient purchase opportunity. Top of mind = In the cart.

Consumers that are likely to make purchases on Etail only sites such as Zappos.com or Etsy.com.

Consumers that are likely to make purchases on Ebid sites like eBay and other marketplaces where bidding or negotiating pricing is typical.

Consumers that are likely to make purchases in online or brick and mortar discount superstores like walmart.com or Target.

Consumers that are likely to prefer the direct mail advertising channel based on consumers that have reported to prefer to learn about brands in this channel.

Consumers that are likely to prefer digital video ads based on consumers that have reported to prefer to learn about brands in this channel.

Consumers that are likely to prefer the digital newspaper advertising channel based on consumers that have reported to prefer to learn about brands in this channel.

Consumers that are likely to prefer digital display advertising based on consumers that have reported to prefer to learn about brands in this channel.

Consumers that are likely to prefer the cable TV advertising channel based on consumers that have reported to prefer to learn about brands in this channel.