Experian Travel Intent Segments

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Segment ID

Segment Name

Segment Description

1004860829

Experian > Travel Intent > Travel Type > Traveled for Leisure in last 12 months

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's number of nights stayed in hotel for leisure when traveling over a 12 month period.

1004860809

Experian > Travel Intent > Travel Type > Traveled for Business in last 12 months

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's number of nights stayed in hotel for business when traveling.

1004860789

Experian > Travel Intent > Travel Preference > TimeShare

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to prefer timeshares when traveling.

1004860769

Experian > Travel Intent > Travel Preference > Resort

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to prefer resorts when traveling.

1004860749

Experian > Travel Intent > Travel Preference > All Suite Hotel

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to prefer all suite hotels when traveling.

1004860729

Experian > Travel Intent > Activities > Volunteerism Activities

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to participate in volunteering when traveling.

1004860689

Experian > Travel Intent > Activities > Touring Sightseeing

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to enjoy touring and sightseeing when traveling.

1004860669

Experian > Travel Intent > Activities > Spa

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to enjoy spas when traveling.

1004860649

Experian > Travel Intent > Activities > Shopping

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to enjoy shopping when traveling.

1004860629

Experian > Travel Intent > Activities > Nightlife

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to enjoy nightlife when traveling.

1004860609

Experian > Travel Intent > Activities > Culinary Experience

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to enjoy culinary experiences when traveling.

1004860589

Experian > Travel Intent > Activities > Water Sports

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to enjoy water sports when traveling.

1004860569

Experian > Travel Intent > Activities > Winter Sports

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to enjoy winter sports when traveling.

1004860549

Experian > Travel Intent > Activities > Professional Sports Event

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to enjoy professional sports events when traveling.

1004860529

Experian > Travel Intent > Activities > Tennis

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to play tennis when traveling.

1004860489

Experian > Travel Intent > Activities > Golfing

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to enjoy golfing when traveling.

1004860469

Experian > Travel Intent > Activities > Fishing

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to enjoy fishing when traveling.

1004860449

Experian > Travel Intent > Activities > Camping

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to enjoy camping when traveling.

1004860429

Experian > Travel Intent > Activities > Boating

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to enjoy boating when traveling.

1004860409

Experian > Travel Intent > Activities > Biking

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to enjoy biking when traveling.

1004860369

Experian > Travel Intent > Likelihood to visit > WildLife

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to visit wildlife when traveling.

1004860349

Experian > Travel Intent > Likelihood to visit > Amusement Park

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to visit amusement parks when traveling.

1004860329

Experian > Travel Intent > Likelihood to visit > Parks

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to visit parks when traveling.

1004860309

Experian > Travel Intent > Likelihood to visit > Museums

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to visit museums when traveling.

1004860289

Experian > Travel Intent > Likelihood to visit > Historic Sites

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to visit historic sites when traveling.

1004860269

Experian > Travel Intent > Travel Preference > Eco-sustainable Travel

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to prefer eco-sustainable travel.

1004860249

Experian > Travel Intent > Travel Preference > Beach / Waterfront

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to prefer beaches or waterfronts when traveling.

1004860229

Experian > Travel Intent > Hotel Preference > Hilton hotels

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to prefer Hilton hotels.

1004860209

Experian > Travel Intent > Hotel Preference > Choice hotels

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to prefer Choice hotels.

1004860189

Experian > Travel Intent > Hotel Preference > Best Western

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to prefer Best Western hotels.

1004860169

Experian > Travel Intent > Hotel Preference > Starwoods hotels

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to prefer Starwood hotels.

1004860149

Experian > Travel Intent > Hotel Preference > Marriot hotels

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to prefer Marriott hotels.

1004860129

Experian > Travel Intent > Hotel Preference > Intercontinental Hotel Group hotels

Segment is based on consumers that have reported their travel preferences, interests and activities. Indicates a household's likelihood to prefer Intercontinental Hotel Group hotels.