I am using the reporting API to bring in data. What is the time zone for the data, and can I use different time zones for different countries?
When you use the Quantcast Reporting API, all data is reported in UTC (Coordinated Universal Time) by default. This ensures consistency across all reporting, regardless of where your campaigns are running or where your business is located.
Currently, the API does not support customizing or segmenting data by time zone or country. All timestamps and date-based metrics will be delivered in UTC only.
Does Quantcast have reporting on non-conversions?
No, Quantcast does not have reporting on non-conversions.