I am using the reporting API to bring in data. What is the time zone for the data, and can I use different time zones for different countries?
When you use the Quantcast Reporting API, all data is reported in UTC (Coordinated Universal Time) by default. This ensures consistency across all reporting, regardless of where your campaigns are running or where your business is located.
Currently, the API does not support customizing or segmenting data by time zone or country. All timestamps and date-based metrics will be delivered in UTC only.
Does Quantcast have reporting on non-conversions?
No, Quantcast does not have reporting on non-conversions.
What channels are available for reporting in the Report Builder?
Through 2025, the channels available were Web, Mobile, CTV, and Audio. Beginning in January of 2026, the available channels are Display, Video, Native, CTV, and Audio.
With this change in channels, will I still be able to see traffic from mobile devices?
Yes. The new channels reflect the creative format, such as Display or Video. To see where your traffic is coming from, add the Device Type dimension.
Will this change in channels affect my bidding strategy?
No, This is a reporting and categorization update only; it does not impact algorithmic bidding or delivery.