How much does Quantcast cost?
The Quantcast Platform provides transparency into media costs and campaign delivery, with fees categorized as management, media, and non-media. Audience Explorer shows clear CPM pricing transparency for all third-party segments within the selection interface. If you select Quantcast Affinity Audiences for targeting, their cost is included within the Media Fees of your campaign with no additional CPM upcharge at this time.
Are there minimum spend requirements?
While there are no minimums to use Quantcast, several products do have specific minimums. For custom pacing ad sets, the default lifetime budget spend minimum is $10 per day, but you can adjust it to spend less on specific days if desired.
For campaigns utilizing Campaign Budget Optimization, a minimum daily budget of $100 USD is required.
Brand Lift Live campaigns also have the following minimums:
For Web campaigns, a minimum lifetime media budget of $15,000 USD is required for studies running up to three months, with an additional $1,250 USD minimum for each extra week beyond three months.
For CTV campaigns, a minimum lifetime media budget of $20,000 USD is required for studies running up to three months, with an additional $1,562.50 USD minimum for each extra week beyond three months.
Note: The required budget to achieve significance varies depending on targeting parameters, survey template, response rates, and other factors. For detailed minimum budget requirements, we recommend raising a support ticket or consulting your representative.
What are the expected turnaround times for campaign setup and creative builds? Clients often need to know how long it takes to go from asset submission to campaign launch.
The actual technical setup of a campaign and ad set in the platform can be done in minutes. Once you've defined your objective, you can move straight to configuring your ad sets.
Go-Live Timing: While the setup is instant, we recommend allowing 24–48 hours before your desired launch date. This provides a buffer for creative approval and for our AI to begin its initial audience discovery.
Creative turnaround depends on whether you are uploading finished assets or using our services:
Self-Service Upload: If you have your own display, video, or native assets ready, you can upload them immediately.
Creative Audit: Every creative uploaded undergoes a standard audit to ensure it meets specs and policy requirements. This typically takes up to 24 hours (on business days).
Creative Services: If you're working with our internal creative team for custom builds or social-to-display conversions, timelines vary based on the project scope. Generally, you should discuss these specific dates with your account representative.
How do I enroll a client in a closed beta or set up a new campaign?
Contact Your Representative: Closed betas are typically managed through your Quantcast account team. They can check eligibility based on the current campaign goals and account setup.
What reporting capabilities are available (e.g., domain-level or cross-channel)?
We offer a robust suite of reporting capabilities that allow you to slice and dice your data to find exactly what's driving performance.
Whether you're looking for high-level trends or granular details, here is what we can report on today:
Key Reporting Dimensions 📋
Domain-Level Reporting: We provide a breakdown of performance by the specific website domains where your ads are being served. This is great for transparency and understanding your inventory quality.
Cross-Channel Reporting: We can analyze your data across all active channels, including Web, CTV, Audio, and Mobile, to see how they contribute to your overall goals.
Audience & Persona Insights: Beyond basic metrics, Persona Insights are available for your ad sets. This shows you the top-performing audience segments based on demographics like age, gender, income, and education.
Geographic & Technical Breakdowns: We can group your metrics by Country, City, Device Type, Operating System, and even ISP.
Cookie Type Analysis: We can also report on performance specifically for Cookieless vs. Cookie-based inventory.
Performance Metrics ✨
We offer a wide range of metrics tailored to your specific campaign goals (like CPA, ROAS, or Reach), including:
Delivery: Impressions, Spend, and CPM.
Engagement: Advanced Clicks (Clicks AVT), CTR, and Video/Audio Completion Rates.
Outcomes: Conversions, Revenue, and ROAS.
Custom & Advanced Reporting
For even more complex needs, such as scheduled reports or highly customized data views, you can use our Quantcast Report Builder. It’s the most comprehensive way to build and save your own reporting templates.
What are the technical requirements for creative assets and tags?
The technical requirements for creative assets and tags vary by format:
Native Creative Assets:
Image: Minimum width 200 pixels, preferred aspect ratio 4:3 (e.g., 400×300 px), file size < 5 MB, file types JPEG, PNG, GIF.
Logo: Minimum size 50x50 pixels, aspect ratio 1:1 only, file size < 1 MB, file types JPEG, PNG, GIF.
Title: Recommended max 60 characters including spaces.
Description: Recommended max 140 characters including spaces.
Advertiser Name: Max 30 characters including spaces.
Landing Page URL: Must be valid and not empty; follow RFC 3986 format with HTTP or HTTPS scheme; allowed characters include letters, numbers, and specific symbols.
3rd Party Trackers (optional): Must be secure URL trackers (image pixels and JavaScript supported), not HTML 1
Display Creative Assets and Tags:
Ad dimensions must be between 10 and 10,000 pixels per side.
File size limits vary by ad unit (e.g., up to 450 KB for some sizes).
HTML5 creatives require a zipped folder containing all assets (CSS, images, JavaScript, HTML) plus backup images.
3rd party impression trackers must be SSL-compliant HTML containing only allowed elements ("script", "img", "iframe", "div", "noscript").
Landing URLs must be valid per RFC 3986 with HTTP or HTTPS scheme.
Quantcast requires SSL-compliant tags for all clients 2
Video Creative Assets and Tags:
File size limit of 1 GB for video assets; any duration supported but longer than 30 seconds reduces inventory.
Video files should be uploaded as-is (no ZIP archives); recommended filename without special characters like '+', '%', '{', '}'.
VAST XML tags must include a click-through URL, duration >0, skippable status, and media files with mime types.
Click-through and VAST URLs must be valid per RFC 3986 with HTTP or HTTPS scheme.
Supported video formats include MP4, MOV (including ProRes), AVI, WMV.
SSL-compliant tags and assets are required 3
Connected TV (CTV) Creative Specifications:
Size ratio: 16:9 with minimum resolution of 1920x1080 pixels.
Recommended lengths: 15 and 30 seconds.
Supported file formats: third-party ad serving tags (VAST 2.0/3.0/4.0); VPAID wrappers not supported.
Supported video files: .mp4 or .mov; FLV and WebM not supported.
Max file size: 10 GB for third-party tags; 1 GB for Quantcast-hosted videos.
Bit rates between 18,000 kbps - 30,000 kbps; constant frame rate at 24 fps, 25 fps (PAL), or 30 fps (NTSC); audio sample rate at 48 kHz 4
Third-Party Tags:
Supported vendors include DCM (Google), FlashTalking, Sizmek (Mediamind), Adform, MediaPlex, EyeReturn, among others.
You can upload creative tags via Excel, CSV, Text files or individually if from a supported ad server
How does Quantcast approach targeting in cookieless environments?
Do you support third-party ad verification vendors (e.g., IAS, DoubleVerify)? Clients often ask about compatibility with their preferred verification partners and how these tags are handled.
Which product or format is best for my client’s specific goal? Clients often ask for guidance on choosing between options like ABM, Industry Audiences, or other platform solutions based on their needs.
What is the process for providing client feedback on creative? Clients inquire about the workflow for reviewing initial designs and how many rounds of revisions are included.
How does Quantcast handle ad safety, fraud, and blacklisted sites? Clients frequently request reassurance regarding inventory quality and brand safety measures.
What inventory is available?
We are a supply-agnostic platform, which means we don't own or operate our own media. Instead, we provide you with access to a massive range of programmatically available inventory across the open internet.
Available Inventory Types
We support a variety of environments to ensure you can reach your audience wherever they are:
Web (Display & Video): Access to thousands of high-quality publishers globally.
Connected TV (CTV): We partner with global suppliers and local broadcasters like NBC, Fox, Paramount, and Discovery, as well as FAST providers like Pluto TV, Tubi, Roku, and Samsung TV.
Audio: Reach listeners on platforms like Spotify and other digital audio providers.
In-App: Target users within mobile application environments.
Native: Seamlessly integrated ad placements that match the look and feel of the publisher's content.
Global Reach & Availability
Our inventory availability varies by region. Here is a quick look at where our key features are supported:
Web: Available in over 70 countries, including the US, UK, Canada, Australia, and most of Europe and Asia.
CTV & In-App: Supported in major markets like the US, UK, Canada, Australia, and several European countries (France, Germany, Italy, Spain, etc.).
Audio: Currently available in the US, UK, Canada, Australia, and New Zealand.
Disclaimer: The feature CTV is currently supported in Australia, Austria, Belgium, Canada, France, Germany, Ireland, Italy, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, and United States. The feature Audio is currently supported in United Kingdom, United States, Canada, Australia, and New Zealand.