FAQs: Consent and Legal Basis

Is Quantcast compliant with GDPR?

Yes. Quantcast has a global footprint, including operations in the EU, the UK, and the US. Quantcast complies with the laws and regulations that apply to data about users residing in those jurisdictions.

Is Quantcast compliant with U.S. state privacy laws?

Yes. Quantcast has a global footprint, including operations in the EU, the UK, and the US. Quantcast complies with the laws and regulations that apply to data about users residing in those jurisdictions.

How does Quantcast give consumers disclosure, notice, and transparency into its data practices?

Quantcast provides all necessary notice, disclosures, and transparency in its Products and Services Privacy Policy at https://legal.quantcast.com/#products-and-services-privacy-policy. Because Quantcast does not have a direct relationship with the data subjects, we have contractual agreements with our clients to provide proper notice and consent prior to the acquisition and processing of their personal data.

Under what legal basis is Quantcast collecting and processing personal data in the EU/EEA, UK, and Switzerland?

Quantcast relies on consent and legitimate interest to collect and process the personal data of consumers under the EU/EEA/UK/Swiss GDPR.

How does Quantcast receive consent for collecting and processing personal data in the EU/EEA, UK, and Switzerland?

Quantcast relies on the IAB Transparency and Consent Framework (TCF) to receive consent signals in EU/EEA, UK, and Switzerland

Under what legal basis is Quantcast collecting and processing personal data in the United States?

Quantcast relies on opt-out signals under U.S. state laws. Under these laws, Quantcast does not collect or process sensitive information (opt-in required).

How does Quantcast receive opt-in/out signals for collecting and processing personal data in the United States?

Quantcast relies on the IAB Transparency and Consent Framework (TCF) to receive consent signals in the United States and honors the Global Privacy Consent (GPC) signal.

Does Quantcast rely on the IAB TCF for data subjects in the UK and EEA?

Yes. Quantcast is vendor ID #11.

Does Quantcast rely on the IAB GPP for data subjects in the United States?

Yes. Quantcast relies on the GPP in all applicable U.S. jurisdictions.

Does Quantcast honor the GPC?

Yes. Quantcast honors the GPC in all applicable jurisdictions.