How are these audiences generated, and what is included?
The provided URL is crawled by us to analyze its topic, sentiment, and interest categories. This process enables us to create an audience with a high index based on these insights. It’s important to note that this feature does not track actual users who have visited the URL—that still requires a pixel.
Can I activate these audiences?
No, at the time of writing these audiences are for insights only.
Why is some information not available when using these audiences?
For the initial version, we've focused on supporting the most crucial section of audience insights, with plans to expand and offer additional insights in future updates.
Are the audiences based on the domain or full URL?
Audiences are built based on the full URL provided. This means www.test.com/jackets will return different results to www.test.com/accessories, allowing audiences to be generated based on sub-sections of a site.