What are third-party metrics in reporting?
In addition to Quantcast-reported numbers for delivery and performance (internal) reporting, Advertisers are using third-party ad servers for billing, reporting, or both. Third-party metrics are the values we receive from these third-party ad servers.
Who has access to third-party metrics?
Customers whose campaigns are managed by Quantcast and delivered via a third-party ad server are eligible for in-platform reporting.
Who uses third-party metrics?
Our customers use third-party metrics to validate and manage delivery across multiple DSPs. This allows them to centralize delivery, gain unified insights, and more.
Why do “budget-delivered” and other derived metrics not live in the third-party metrics section?
Budget delivery is calculated based on the customer’s pricing model. Once this has been set and the customer has chosen their measurement partner, there will be only a single budget delivery value per ad set. This could be sourced from our third-party ad server or internally, and therefore, it is not exclusively present in the third-party metrics section.
What's the data freshness of third-party vendors?
Data freshness varies across third-party vendors.
What time zone are third-party metrics in?
The third-party metrics are right now on the same account as that set on the Advertiser Account
How much data is available?
Third-party data is currently available from 22nd Nov, 2022.
Are third-party metrics available in the Campaign Table?
We currently only have third-party metrics on Report Builder. We do have Budget delivery, which is extracted from a third-party-configured CPM if the ad set uses a third-party measurement partner.
The CPM/CPA on my ad set changed after the third-party reporting release. What happened?
We have retroactively updated these values for ad sets that use third-party measurement partners, so these metrics are now more accurate.
Why aren’t there 1st-party and 3rd-party budget delivery metrics?
Budget delivery is calculated based on the customer’s pricing model. Once this has been set and the customer has chosen their measurement partner, there is going to be only a single budget delivery value per ad set and hence we don’t have two distinct metrics for these.
How do I view non-level breakdowns if my ad set doesn’t use a third-party measurement partner?
You can add a filter to select only ad sets, campaigns, or creatives that do not use third-party measurement partners for these breakdowns.
I do not have any active ad sets that use third-party measurement partners. Why am I not allowed to use non-level breakdowns on all my active ad sets?
Based on the level-breakdown selection, an account may contain inactive ad sets, and hence the result may include third-party-measured data; therefore, it’s not possible to support non-level-breakdowns in this case. Please add a filter to select only ad sets, campaigns, or creatives that do not use third-party measurement partners for these breakdowns.
Alternatively, you can reach out to the Campaign Success team (UTSCAMPS) to disable inactive ad sets that use third-party measurement, but as a disclaimer, this will make budget delivery on these ad sets inaccurate.
What are the systems that support third-party metrics?
Currently, the following pages/tools in reporting support and display either third-party metrics or metrics that are billed off third-party -
Campaigns / Overview Ads Manager
Custom Report Builder
Report Builder Platform API
Scheduled Reports