Glossary of Contextual Segment IDs

Category Name

Category Description

Category ID

Agriculture & Farming

Negative news or sentiment around agriculture, farming, land, and farms, and farmers as rated by the IAS semantic intelligence engine.

1506621

Animal Cruelty

Negative news or sentiment around animal welfare, including crime, violence, abuse, or experimentation against animals and pets, as rated by the IAS semantic intelligence engine.

1507394

Anti-Vaccine

Negative news or sentiment around vaccines as rated by the IAS semantic intelligence engine.

1509531

Arms and Ammunition

Exclude all content relating to weaponry as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

1507657

Arms and Ammunition - High Risk

Gratuitous depiction of illegal sale or possession of arms and depictions of illegal arms for inappropriate uses as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined High-risk level (High - Floor).

1508964

Arms and Ammunition - Medium Risk

Dramatic depiction of weapon use presented in the context of movies, books, television, news, video games, and more as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1508965

Arms and Ammunition - Medium Risk - Entertainment

Dramatic depiction of weapon use presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509974

Arms and Ammunition - Medium Risk - News

Dramatic depiction of weapon use presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509975

Arms and Ammunition - Medium Risk - Video Gaming

Dramatic depiction of weapon use presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509976

Automotive

Road accidents, auto recalls, drunk driving,  and Negative news on the automotive sector as rated by the IAS semantic intelligence engine.

1500079

Baby Products

Child trafficking, children’s rights and Negative news around infants, toddlers, or children as rated by the IAS semantic intelligence engine.

1500080

Baby Products - Baby Care

Negative news or sentiment around infants, toddlers, or children as rated by the IAS semantic intelligence engine.

1500096

Baby Products - Baby Food

Negative news or sentiment around baby food or food products for toddlers and children as rated by the IAS semantic intelligence engine.

1500097

British Royal Family

The British royal family as rated by the IAS semantic intelligence engine.

1510542

British Royal Family - Negative Content

Negative news or sentiment around the British royal family as rated by the IAS semantic intelligence engine.

1508646

Career Change

Negative news or sentiment around careers as rated by the IAS semantic intelligence engine.

1500162

Chinese Party Politics

Chinese politics as rated by the IAS semantic intelligence engine when associated with Negative content.

1508815

Conspiracy Theories

Conspiracy theories, debunking conspiracies, and content about people involved in or who believe in conspiracies as rated by the IAS semantic intelligence engine. Note: IAS does not define what is fact or fiction. This segment will exclude all content that mentions any type of conspiracy theory, regardless of publication source.

1507589

Consumer Electronics

Negative news or sentiment around consumer electronics as rated by the IAS semantic intelligence engine.

1500081

Consumer Electronics - Appliances

Negative news or sentiment around appliances and home and garden supplies as rated by the IAS semantic intelligence engine.

1500103

Consumer Electronics - Gaming Consoles

Negative news or sentiment around gaming consoles as rated by the IAS semantic intelligence engine.

1500098

Consumer Electronics - Laptop, Desktop, PC

Negative news or sentiment around laptops and desktops as rated by the IAS semantic intelligence engine.

1500099

Consumer Electronics - Smartphone, Tablet

Negative news or sentiment around smartphones and tablets as rated by the IAS semantic intelligence engine.

1500100

Consumer Electronics - TV, Smart TV

Negative news or sentiment around TVs and Smart TVs as rated by the IAS semantic intelligence engine.

1500101

Consumer Electronics - Wearables

Negative news or sentiment around wearables technology as rated by the IAS semantic intelligence engine.

1500102

Corporate Culture & Labor Relations

Negative news or sentiment around corporate culture, corporate finances, lawsuits, arbitration, workplace discrimination and harassment, layoffs, personal investing, and more as rated by the IAS semantic intelligence engine.

1500690

Cost of Living

Negative news or sentiment around the cost of living as rated by the IAS semantic intelligence engine.

1509884

Crime

Crime & harmful acts to individuals and society, including human rights violations as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. This segment will likely cause block rate to increase if buying across news sites.

1507654

Crime - High Risk

Depictions of criminal activity or human rights violations as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined High-risk level (High - Floor).

1508966

Crime - Medium Risk

Dramatic depiction of criminal activity or human rights violations presented in the context of movies, books, television, news, video games, and more as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. This segment will likely cause the block rate to increase if buying across news sites.

1508967

Crime - Medium Risk - Entertainment

Dramatic depiction of criminal activity or human rights violations presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509977

Crime - Medium Risk - News

Dramatic depiction of criminal activity or human rights violations presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. This segment will likely cause the block rate to increase if buying across news sites.

1509978

Crime - Medium Risk - Video Gaming

Dramatic depiction of criminal activity or human rights violations presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509979

Cyber Security

News around cyber security such as hacking, web privacy issues, and data leaks as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

1500693

Cyber Security - High Risk

Glamorization or gratuitous depiction of online piracy as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined High-risk  level (High - Floor).

1508981

Cyber Security - Medium Risk

Dramatic depiction of spam or malware presented in the context of entertainment, breaking news, or op-ed coverage of spam or malware as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1508982

Cyber Security - Medium Risk - Entertainment

Dramatic depiction of spam or malware presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509998

Cyber Security - Medium Risk - News

Dramatic depiction of spam or malware presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509999

Cyber Security - Medium Risk - Video Gaming

Dramatic depiction of spam or malware presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1510000

Dating

Dating and dating sites as rated by the IAS semantic intelligence engine.

1507610

Death, Injury or Military Conflict

Death, injury or military conflict as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic. This segment will likely cause block rate to increase if buying across news sites.

1507653

Death, Injury or Military Conflict - High Risk

Depiction of death or injury, insensitive and irresponsible treatment of military conflict, genocide, war crimes, or harm resulting in death or injury as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined High-risk level (High - Floor).

1508968

Death, Injury or Military Conflict - Medium Risk

Dramatic depiction of death, injury, or military conflict presented in the context of movies, books, television, news, video games, and more as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. This segment will likely cause the block rate to increase if buying across news sites.

1508970

Death, Injury or Military Conflict - Medium Risk - Entertainment

Dramatic depiction of death, injury, or military conflict presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509980

Death, Injury or Military Conflict - Medium Risk - News

Dramatic depiction of death, injury, or military conflict presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content. This segment will likely cause the block rate to increase if buying across news sites.

1509981

Death, Injury or Military Conflict - Medium Risk - Video Gaming

Dramatic depiction of death, injury, or military conflict presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509982

Discrimination Avoidance

Racism, discrimination and offensive language against sexual identity and orientation, immigrants, disabilities, racial, ethnic, gender and religious minorities, and workplace discrimination

1505819

Education

Negativity about education and educational institution activities such as fraternity hazing as rated by the IAS semantic intelligence engine.

1507355

Energy

Negative news or sentiment around different energy sectors, environmental disasters, and nuclear disasters as rated by the IAS semantic intelligence engine.

1506280

Energy - Coal

Negative news or sentiment around natural coal, coal mining, and coal pollution as rated by the IAS semantic intelligence engine.

1506286

Energy - Electricity

Negative news or sentiment around electricity, blackouts, and outages as rated by the IAS semantic intelligence engine.

1506287

Energy - Green Energy

Negative news or sentiment around green energy such as wind, solar, and biofuel as rated by the IAS semantic intelligence engine.

1506283

Energy - Natural Gas

Negative news or sentiment around natural gas, gas leaks, and gas explosions as rated by the IAS semantic intelligence engine.

1506284

Energy - Nuclear Energy

Negative news or sentiment around nuclear energy, nuclear accidents, and nuclear weapons as rated by the IAS semantic intelligence engine.

1506282

Energy - Oil

Negative news or sentiment around oil, oil spills, and oil production as rated by the IAS semantic intelligence engine.

1506285

Entertainment

Negative news or sentiment around events, and attractions as rated by the IAS semantic intelligence engine.

1500082

Entertainment - Music Events

Negative news or sentiment around concert and music events as rated by the IAS semantic intelligence engine.

1500104

Entertainment - Pay-per-view Services

Negative news or sentiment around pay-per-view events as rated by the IAS semantic intelligence engine.

1500105

Entertainment - Sports Events

Negative news or sentiment around sports and sporting events as rated by the IAS semantic intelligence engine.

1500106

Entertainment - Theatre Events

Negative news or sentiment around theater and theater venues and events as rated by the IAS semantic intelligence engine.

1500107

Fashion

Negative news or sentiment around style and the fashion industry as rated by the IAS semantic intelligence engine.

1500083

Fashion - Kid's Apparel

Negative news or sentiment around children's clothing as rated by the IAS semantic intelligence engine.

1500108

Fashion - Luxury

Negative news or sentiment around luxury cars, luxury homes,  and luxury goods as rated by the IAS semantic intelligence engine.

1500111

Fashion - Men's Fashion

Negative news or sentiment around men's fashion as rated by the IAS semantic intelligence engine.

1500109

Fashion - Women's Fashion

Negative news or sentiment around women's fashion as rated by the IAS semantic intelligence engine.

1500110

Finance

Negative news or sentiment around economy and personal finance as rated by the IAS semantic intelligence engine.

1500084

Finance - Bank Account, Business

Negative news or sentiment around consumer and industrial banking as rated by the IAS semantic intelligence engine.

1500113

Finance - Bank Account, Family

Negative news or sentiment around family and consumer banking as rated by the IAS semantic intelligence engine.

1500114

Finance - Banking

Negative news or sentiment around the banking industry as rated by the IAS semantic intelligence engine.

1500112

Finance - Credit Cards

Negative news or sentiment around credit cards and cashless transactions as rated by the IAS semantic intelligence engine.

1500115

Finance - Cryptocurrency

Cryptocurrency as rated by the IAS semantic intelligence engine.

1510207

Finance - Cryptocurrency - Negative Content

Cryptocurrency when associated with Negative content as rated by the IAS semantic intelligence engine.

1510208

Finance - Loans & Mortgages

Negative news or sentiment around loans and mortgages as rated by the IAS semantic intelligence engine.

1500116

Finance - Personal/Family Investing

Negative news or sentiment around personal investing as rated by the IAS semantic intelligence engine.

1500117

Food and Beverage

Eating disorders, food allergies, alcoholism, and Negative news around food and drink as rated by the IAS semantic intelligence engine.

1500085

Food and Beverage - Beer

Negative news or sentiment around beer as rated by the IAS semantic intelligence engine.

1500118

Food and Beverage - Biscuits, Cereals

Negative news or sentiment around breakfast foods as rated by the IAS semantic intelligence engine.

1500119

Food and Beverage - Gourmet

Negative news or sentiment around gourmet food/restaurants as rated by the IAS semantic intelligence engine.

1500120

Food and Beverage - Healthy Food

Negative news or sentiment around healthy food as rated by the IAS semantic intelligence engine.

1500121

Food and Beverage - Ready-to-eat Meals

Negative news or sentiment around ready-to-eat meals as rated by the IAS semantic intelligence engine.

1500122

Food and Beverage - Salty Snacks

Negative news or sentiment around salty snacks as rated by the IAS semantic intelligence engine.

1500123

Food and Beverage - Soft Drinks

Negative news or sentiment around soft drinks or sodas as rated by the IAS semantic intelligence engine.

1500124

Food and Beverage - Spirits

Negative news or sentiment around liquor, spirits, and cocktails as rated by the IAS semantic intelligence engine.

1500125

Food and Beverage - Sweet Snacks

Negative news or sentiment around desserts, sweets, and baking as rated by the IAS semantic intelligence engine.

1500126

Food and Beverage - Vegan/Vegetarian

Negative news or sentiment around vegan or vegetarian diets as rated by the IAS semantic intelligence engine.

1500127

Food and Beverage - Wine

Negative news or sentiment around wine as rated by the IAS semantic intelligence engine.

1500128

Gambling

Negative news or sentiment around casinos, gambling, and the gambling industry as rated by the IAS semantic intelligence engine.

1500086

Gambling - Online Betting

Negative news or sentiment around gambling and sports betting as rated by the IAS semantic intelligence engine.

1500129

Gambling - Online Gambling

Negative news or sentiment around gambling and casinos as rated by the IAS semantic intelligence engine.

1500130

Games and Toys

Negative news or sentiment around games and toys as rated by the IAS semantic intelligence engine.

1500087

Games and Toys - Children's Toys

Negative news or sentiment around children’s toys and objects as rated by the IAS semantic intelligence engine.

1500131

Games and Toys - Video Games, Online Games

Negative news or sentiment around video gaming and game consoles as rated by the IAS semantic intelligence engine.

1500132

House Care

Negative news or sentiment around home and garden and household supplies as rated by the IAS semantic intelligence engine.

1500088

House Care - Cleaning Appliances

Negative news or sentiment around cleaning appliances as rated by the IAS semantic intelligence engine.

1500133

House Care - Household Cleaning Products

Negative news or sentiment around household products and goods as rated by the IAS semantic intelligence engine.

1500134

House Care - Washing Soap, Powder

Negative news or sentiment around washing soaps and powder as rated by the IAS semantic intelligence engine.

1500135

Illegal and Recreational Drugs

Illegal and recreational drugs, including, but not limited to, alcohol, tobacco, e-cigarette, and cannabis regardless of the context as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

1507663

Illegal and Recreational Drugs - High Risk

Glamorization or gratuitous Depictions of illegal and legal drugs such as tobacco, vaping, or alcohol as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined High-risk level (High - Floor).

1508979

Illegal and Recreational Drugs - Medium Risk

Dramatic depiction of illegal and legal drugs such as tobacco, vaping, or alcohol in the context of news, video games, and more as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1508980

Illegal and Recreational Drugs - Medium Risk - Entertainment

Dramatic depiction of illegal and legal drugs such as tobacco, vaping, or alcohol only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509983

Illegal and Recreational Drugs - Medium Risk - News

Dramatic depiction of illegal and legal drugs such as tobacco, vaping, or alcohol only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509984

Illegal and Recreational Drugs - Medium Risk - Video Gaming

Dramatic depiction of illegal and legal drugs such as tobacco, vaping, or alcohol only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509985

Incitement of Hatred

The incitement of hatred, including hate speech, bullying, racism, bigotry, and more, as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

1507661

Incitement of Hatred - High Risk

Depiction of hateful, denigrating, or inciting content focused on race, ethnicity, gender, and more as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined High-risk level (High - Floor).

1508975

Incitement of Hatred - Medium Risk

Dramatic depiction of hate speech or acts presented in the context of movies, books, television, news, video games,  and more as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1508976

Incitement of Hatred - Medium Risk - Entertainment

Dramatic depiction of hate speech or acts presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509986

Incitement of Hatred - Medium Risk - News

Dramatic depiction of hate speech or acts presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509987

Incitement of Hatred - Medium Risk - Video Gaming

Dramatic depiction of hate speech or acts presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509988

Infectious Diseases & Outbreaks

Infectious Diseases, Epidemics, and Outbreaks (e.g. Coronavirus, Zika, Norovirus) as rated by the IAS semantic intelligence engine.

1500078

Infectious Diseases & Outbreaks - Negative Sentiment

Infectious Diseases, Epidemics, and Outbreaks (e.g. Coronavirus, Zika, Norovirus) when associated with a Negative sentiment as rated by the IAS semantic intelligence engine.

1500195

Insurance

Negative news or sentiment around the insurance industry as rated by the IAS semantic intelligence engine.

1500089

Insurance - Auto, Motor Insurance

Negative news or sentiment around automotive insurance as rated by the IAS semantic intelligence engine.

1500136

Insurance - Health

Negative news or sentiment around health insurance as rated by the IAS semantic intelligence engine.

1500137

Insurance - Home

Negative news or sentiment around home insurance as rated by the IAS semantic intelligence engine.

1500138

Japan Emperor

The Emperor of Japan as rated by the IAS semantic intelligence engine.

1500860

JICDAQ Brand Safety Japan-Specific

Brand risk as defined by the Japan Joint Industry Committee for Digital Advertising Quality (JICDAQ). This segment should only be used on Japanese Ad inventory.

1507080

Language - Arabic

Pages written in the Arabic language as rated by the IAS semantic intelligence engine.

1510286

Language - Bengali

Pages written in the Bengali language as rated by the IAS semantic intelligence engine.

1510508

Language - Bulgarian

Pages written in the Bulgarian language as rated by the IAS semantic intelligence engine.

1510287

Language - Catalan

Pages written in the Catalan language as rated by the IAS semantic intelligence engine.

1510288

Language - Chinese Simplified

Pages written in the Chinese (Simplified) language as rated by the IAS semantic intelligence engine.

1510328

Language - Chinese Traditional

Pages written in the Chinese (Traditional) language as rated by the IAS semantic intelligence engine.

1510332

Language - Croatian

Pages written in the Croatian language as rated by the IAS semantic intelligence engine.

1510290

Language - Czech

Pages written in the Czech language as rated by the IAS semantic intelligence engine.

1510291

Language - Danish

Pages written in the Danish language as rated by the IAS semantic intelligence engine.

1510284

Language - Dutch

Pages written in the Dutch language as rated by the IAS semantic intelligence engine.

1510292

Language - English

Pages written in the English language as rated by the IAS semantic intelligence engine.

1510285

Language - Estonian

Pages written in the Estonian language as rated by the IAS semantic intelligence engine.

1510517

Language - Finnish

Pages written in the Finnish language as rated by the IAS semantic intelligence engine.

1510293

Language - French

Pages written in the French language as rated by the IAS semantic intelligence engine.

1510294

Language - German

Pages written in the German language as rated by the IAS semantic intelligence engine.

1510295

Language - Greek

Pages written in the Greek language as rated by the IAS semantic intelligence engine.

1510518

Language - Gujarati

Pages written in the Gujarati language as rated by the IAS semantic intelligence engine.

1510509

Language - Hindi

Pages written in the Hindi language as rated by the IAS semantic intelligence engine.

1510297

Language - Hungarian

Pages written in the Hungarian language as rated by the IAS semantic intelligence engine.

1510296

Language - Indonesian

Pages written in the Indonesian language as rated by the IAS semantic intelligence engine.

1510298

Language - Italian

Pages written in the Italian language as rated by the IAS semantic intelligence engine.

1510299

Language - Japanese

Pages written in the Japanese language as rated by the IAS semantic intelligence engine.

1510300

Language - Kannada

Pages written in the Kannada language as rated by the IAS semantic intelligence engine.

1510515

Language - Korean

Pages written in the Korean language as rated by the IAS semantic intelligence engine.

1510301

Language - Latvian

Pages written in the Latvian language as rated by the IAS semantic intelligence engine.

1510519

Language - Lithuanian

Pages written in the Lithuanian language as rated by the IAS semantic intelligence engine.

1510520

Language - Malayalam

Pages written in the Malayalam language as rated by the IAS semantic intelligence engine.

1510514

Language - Marathi

Pages written in the Marathi language as rated by the IAS semantic intelligence engine.

1510510

Language - Norwegian

Pages written in the Norwegian language as rated by the IAS semantic intelligence engine.

1510302

Language - Polish

Pages written in the Polish language as rated by the IAS semantic intelligence engine.

1510303

Language - Portuguese

Pages written in the Portuguese language as rated by the IAS semantic intelligence engine.

1510304

Language - Punjabi

Pages written in the Punjabi language as rated by the IAS semantic intelligence engine.

1510511

Language - Romanian

Pages written in the Romanian language as rated by the IAS semantic intelligence engine.

1510305

Language - Russian

Pages written in the Russian language as rated by the IAS semantic intelligence engine.

1510306

Language - Serbian

Pages written in the Serbian language as rated by the IAS semantic intelligence engine.

1510307

Language - Slovak

Pages written in the Slovak language as rated by the IAS semantic intelligence engine.

1510308

Language - Slovenian

Pages written in the Slovenian language as rated by the IAS semantic intelligence engine.

1510309

Language - Spanish

Pages written in the Spanish language as rated by the IAS semantic intelligence engine.

1510310

Language - Swedish

Pages written in the Swedish language as rated by the IAS semantic intelligence engine.

1510311

Language - Tamil

Pages written in the Tamil language as rated by the IAS semantic intelligence engine.

1510512

Language - Telugu

Pages written in the Telugu language as rated by the IAS semantic intelligence engine.

1510513

Language - Thai

Pages written in the Thai language as rated by the IAS semantic intelligence engine.

1510312

Language - Turkish

Pages written in the Turkish language as rated by the IAS semantic intelligence engine.

1510313

Language - Urdu

Pages written in the Urdu language as rated by the IAS semantic intelligence engine.

1510516

Language - Vietnamese

Pages written in the Vietnamese language as rated by the IAS semantic intelligence engine.

1510314

Logistics & Transportation

Accidents & natural disasters and content relating to Negative news or sentiment around the logistics & transportation industry as rated by the IAS semantic intelligence engine.

1506611

Logistics & Transportation - Air Freight

Air & space accidents and content relating to Negative news or sentiment around air cargo as rated by the IAS semantic intelligence engine.

1506612

Logistics & Transportation - Cargo Ship

Maritime accidents and content relating to Negative news or sentiment around marine cargo as rated by the IAS semantic intelligence engine.

1506613

Logistics & Transportation - Freight Train

Railway accidents and content relating to Negative news or sentiment around freight trains as rated by the IAS semantic intelligence engine.

1507359

Logistics & Transportation - Road Cargo

Road accidents and content relating to Negative news or sentiment around road cargo as rated by the IAS semantic intelligence engine.

1506615

Natural Disasters

Negative news or sentiment around disasters such as hurricanes, tropical storms, and the aftermath of such catastrophes such as structural collapses and transit disasters as rated by the IAS semantic intelligence engine

1500691

Obscenities

Obscenities as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

1507658

Obscenities - High Risk

Glamorization or gratuitous depiction of profanity and obscenity as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined High-risk level (High - Floor).

1508977

Obscenities - Medium Risk

Dramatic depiction of profanity and obscenities presented in the context of movies, books, television, news, video games and more as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1508978

Obscenities - Medium Risk - Entertainment

Dramatic depiction of profanity and obscenities presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509989

Obscenities - Medium Risk - News

Dramatic depiction of profanity and obscenities presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509990

Obscenities - Medium Risk - Video Gaming

Dramatic depiction of profanity and obscenities presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509991

Olympics

Negativity about the Olympics and Paralympics as rated by the IAS semantic intelligence engine.

1506453

Online Piracy

Illegal downloads, illegal streaming, and copyright infringement as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

1507659

Online Piracy - High Risk

Glamorization or gratuitous depiction of online piracy as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined High-risk level (High - Floor).

1508973

Online Piracy - Medium Risk

Dramatic depiction of online piracy presented in the context of news, video games, and more as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1508974

Online Piracy - Medium Risk - Entertainment

Dramatic depiction of online piracy presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509992

Online Piracy - Medium Risk - News

Dramatic depiction of online piracy presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509993

Online Piracy - Medium Risk - Video Gaming

Dramatic depiction of online piracy presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509994

Outdoor Activities

Negative news or sentiment around outdoor activities, parks, nature, traveling with kids, and theme parks as rated by the IAS semantic intelligence engine.

1500166

Personal Care

Negative news or sentiment around personal care and beauty care products as rated by the IAS semantic intelligence engine.

1500090

Personal Care - Body Care

Negative news or sentiment around body care products as rated by the IAS semantic intelligence engine.

1500139

Personal Care - Hair Loss

Negative news or sentiment around hair loss as rated by the IAS semantic intelligence engine.

1500140

Personal Care - Makeup

Negative news or sentiment around makeup and cosmetic products as rated by the IAS semantic intelligence engine.

1500141

Personal Care - Men's Care

Negative news or sentiment around cosmetics for men as rated by the IAS semantic intelligence engine.

1500142

Personal Care - Plastic Surgery

Negative news or sentiment around cosmetic or reconstructive surgery as rated by the IAS semantic intelligence engine.

1500143

Personal Care - Women's Hair Styling

Negative news or sentiment around hair care products as rated by the IAS semantic intelligence engine.

1500144

Pharma

Drug trafficking, drug abuse, and Negative news around pharmaceutical medications as rated by the IAS semantic intelligence engine.

1500091

Philanthropy

Negative news or sentiment around philanthropy and charitable organizations as rated by the IAS semantic intelligence engine.

1500163

Politics

Politics as rated by the IAS semantic intelligence engine. Note: This segment will likely cause the block rate to increase if buying across news sites.

1500902

Politics Negative content

Politics as rated by the IAS semantic intelligence engine when associated with Negative content.

1500903

Pollution

Pollution, including climate change and global warming as rated by the IAS semantic intelligence engine.

1506278

Pollution - Negative Sentiment

Pollution, including climate change and global warming, when associated with a Negative sentiment as rated by the IAS semantic intelligence engine.

1506279

Pop Culture

Pop culture/celebrities, celebrity deaths, and celebrity scandals as rated by the IAS semantic intelligence engine.

1507473

Pop Culture - Negative Content

Negativity about pop culture/celebrities, celebrity deaths, and celebrity scandals.

1506436

Protests & Demonstrations

Protests, demonstrations, brutality, and riots as rated by the IAS semantic intelligence engine.

1500671

Protests & Demonstrations - Negative Emotions

Protests, demonstrations, brutality, and riots that elicit Negative feelings such as fear, sadness, horror, and suffering as rated by the IAS semantic intelligence engine.

1500672

Retail

Negative news or sentiment around the retail industry and shopping centers as rated by the IAS semantic intelligence engine.

1500092

Retail - Arts & Entertainment

Negative news or sentiment bookstores, music stores, and TV stores as rated by the IAS semantic intelligence engine.

1500151

Retail - Children's Toys & Objects

Negative news or sentiment around retail stores for children’s toys and objects as rated by the IAS semantic intelligence engine.

1500156

Retail - Consumer Electronics

Negative news or sentiment around retail stores for consumer electronics as rated by the IAS semantic intelligence engine.

1500152

Retail - Fashion

Negative news or sentiment around retail stores for fashion and clothing as rated by the IAS semantic intelligence engine.

1500153

Retail - Food

Negative news or sentiment around retail stores for food and drink as rated by the IAS semantic intelligence engine.

1500154

Retail - Home & Garden

Negative news or sentiment around retail stores for home and garden as rated by the IAS semantic intelligence engine.

1500155

Retail - Office Furniture & Supplies

Negative news or sentiment around retail stores for office furniture as rated by the IAS semantic intelligence engine.

1500157

Retail - Pet Food

Negative news or sentiment around pets by the IAS semantic intelligence engine as rated by the IAS semantic intelligence engine.

1500158

Retail - Pharmacies

Negative news or sentiment around pharmacies as rated by the IAS semantic intelligence engine.

1500159

Retail - Sports Equipment

Negative news or sentiment around sports equipment as rated by the IAS semantic intelligence engine.

1500160

Retail - Supermarkets & Department Stores

Negative news or sentiment around supermarkets and shopping centers as rated by the IAS semantic intelligence engine.

1500161

Sensitive Social Issues

Negative news or sentiment around sensitive social issues such as immigration, abortion, euthanasia, vaccines, and other inflammatory content. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

1500692

Sensitive Social Issues - High Risk

Sensitive social issues such as immigration, abortion, and euthanasia in a Negative or partisan context as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined High-risk level (High - Floor).

1508985

Sensitive Social Issues - Medium Risk

Dramatic depiction of debated social issues such as immigration, abortion, and euthanasia presented in the context of movies, books, television, news, video games, and more as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1508986

Sensitive Social Issues - Medium Risk - Entertainment

Dramatic depiction of debated social issues such as immigration, abortion, and euthanasia presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509995

Sensitive Social Issues - Medium Risk - News

Dramatic depiction of debated social issues such as immigration, abortion, and euthanasia presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509996

Sensitive Social Issues - Medium Risk - Video Gaming

Dramatic depiction of debated social issues such as immigration, abortion, and euthanasia presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509997

Sexual Content

Sex, sexuality, pornography, and adult content as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

1507655

Sexual Content - High Risk

Suggestive sexual situations including full or liberal nudity, requiring adult supervision as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined High-risk level (High - Floor).

1508962

Sexual Content - Medium Risk

Dramatic depiction of sexual acts presented in the context of movies, books, television, news, video games, and more as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1508963

Sexual Content - Medium Risk - Entertainment

Dramatic depiction of sexual acts presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509971

Sexual Content - Medium Risk - News

Dramatic depiction of sexual acts presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509972

Sexual Content - Medium Risk - Video Gaming

Dramatic depiction of sexual acts presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1509973

Smoking

Smoking, smoking addiction, and smoking cessation as rated by the IAS semantic intelligence engine.

1507358

Starting a Family

Negative news or sentiment around pregnancy, birth, infants, and toddlers as rated by the IAS semantic intelligence engine.

1500164

Telco

Negative news or sentiment around the telecommunications industry as rated by the IAS semantic intelligence engine.

1500093

Telco - Business Connectivity

Negative news or sentiment around telecommunications for businesses as rated by the IAS semantic intelligence engine.

1500167

Telco - Mobile

Negative news or sentiment around smartphones as rated by the IAS semantic intelligence engine.

1500168

Terrorism

Terrorism as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across all APB defined risk levels (Low - Floor) and includes educational, informative, and scientific content related to the topic.

1507660

Terrorism - High Risk

Depiction of terrorist actions that are disturbing, agitating, or promote harmful acts to others or society as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined High-risk level (High - Floor).

1508983

Terrorism - Medium Risk

Dramatic depiction of terrorism presented in the context of movies, books, television, news, video games,  and more as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1508984

Terrorism - Medium Risk - Entertainment

Dramatic depiction of terrorism presented only in the context of Entertainment as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1510001

Terrorism - Medium Risk - News

Dramatic depiction of terrorism presented only in the context of News as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1510002

Terrorism - Medium Risk - Video Gaming

Dramatic depiction of terrorism presented only in the context of Video Gaming as rated by the IAS semantic intelligence engine. Note: This segment will provide coverage for the GARM Framework across the APB defined Medium risk level (Medium - Floor), inclusive of High Risk and Floor content.

1510003

Thai Monarchy

The Thai Monarchy as rated by the IAS semantic intelligence engine. Note: Only supported in Thai language.

1506447

Travel

Disasters, terrorism, epidemics, and Negative news around travel and tourism as rated by the IAS semantic intelligence engine.

1500094

Travel - Airline Tickets

Negative news or sentiment around air travel as rated by the IAS semantic intelligence engine.

1500169

Travel - Casino Vacations

Negative news or sentiment around casino hotels as rated by the IAS semantic intelligence engine.

1500170

Travel - Family Holidays

Negative news or sentiment around traveling with kids as rated by the IAS semantic intelligence engine.

1500171

Travel - Luxury

Negative news or sentiment around luxury travel as rated by the IAS semantic intelligence engine.

1500172

Travel - Senior

Negative news or sentiment around senior travels by the IAS semantic intelligence engine.

1500173

Travel - Traveling with Pets

Negative news or sentiment around traveling with pets as rated by the IAS semantic intelligence engine.

1500174

Wellness & Healthy Living

Eating disorders, alcoholism, food allergies, and negative news around healthy living as rated by the IAS semantic intelligence engine.

1500095

Wellness & Healthy Living - Diet

Eating disorders, food allergies, alcoholism, and negative news around healthy cooking and eating as rated by the IAS semantic intelligence engine.

1500176

Wellness & Healthy Living - Fitness

Eating disorders, alcoholism, food allergies, and negative news around fitness and exercise as rated by the IAS semantic intelligence engine.

1500178

Wellness & Healthy Living - Weight Loss

Eating disorders, alcoholism, food allergies, and negative news around weight loss as rated by the IAS semantic intelligence engine.

1500175