The audience interest reports can help you understand the interests and lifestyles of a site’s users by categorizing the interests users exhibit in their web browsing behavior.
Use this report to help you edit your content to appeal to valuable users. ExampleTVBlog.com uses the Browsing Interests report to find out that their audience is also 12 times more interested in Celebrity News than the average internet user. Now they can focus their TV reviews to include a celebrity news angle.