Using Segment with Quantcast
A comprehensive tagging strategy sets your campaign up for success and provides robust audience insights. The following instructions walk you through the process for placing Q Pixels in Segment.
💡Reminder:
Do not alter the code. Any code edits may cause the tag to stop functioning.
The tag does not affect your page load because it loads asynchronously (in the background). For more technical details, see Get Started with Quantcast Tagging.
⚠️What you need to continue:
You will need your Quantcast Live Tag, which is found on the Event Manager page.
Q Pixel in Segment
Log in to Segment and select Quantcast under the Integrations menu.
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Under Connection Settings
Leave API Key blank
Enter your account's p-code
Under Connection Settings, set the Advertise toggle to On.
Select Activate Integration on the top right.
Please see Segment's integration guide to set up added variable tracking for your conversion activity. This data allows Quantcast to refine optimizations, validate campaign performance, and share detailed insights (e.g., order ID, revenue, product category, etc.).
Verify tag implementation using the Quantcast Tag Inspector
The Quantcast Tag Inspector is a Google Chrome plugin that checks whether your Quantcast Tag and Audience Segments are implemented correctly. Install the Inspector to review individual pages of your site, and make sure the audience segments are firing correctly. For more information, see the Inspect Your Tag help document.
You are done! Please check the Q Pixel app to confirm that your tags are collecting data. If you are not seeing any activity, reach out to platform.support@quantcast.com or submit a Help Center request at www.quantcast.com. For more information on tagging, see our Tagging Overview article.