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    Implement Q Pixel in Segment
    • 18 Sep 2024
    • 1 Minute to read
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    Implement Q Pixel in Segment

    • Updated on 18 Sep 2024
    • 1 Minute to read
    • Contributors
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    Article summary

    Using Segment with Quantcast

    A comprehensive tagging strategy sets your campaign up for success and provides robust audience insights. The following instructions walk you through the process for placing Q Pixels in Segment.


    💡 Reminder:

    • Do not alter the code. Any edits to the code may result in the tag not firing.

    • The tag does not interfere with your page load because it is asynchronous (it loads in the background). See Get Started with Quantcast Tagging for more technical details.  

    ⚠️ What you need to continue:

    Q Pixel (tag code available in the Quantcast Platform on the Q Pixel page)

    Grab_Q_Pixel

    Q Pixel in Segment

    1. Log in to Segment and select Quantcast under the Integrations menu.

    image-1(1)

    1. Under Connection Settings

      1. Leave API Key blank

      2. Enter your account's p-code

    2. Under Connection Settings, set the Advertise toggle to On.

    3. Select Activate Integration on the top right.


    Please see Segment's integration guide to set up added variable tracking for your conversion activity. This data allows Quantcast to refine optimizations, validate campaign performance, and share detailed insights (e.g., order ID, revenue, product category, etc.).

    Verify tag implementation using the Quantcast Tag Inspector

    The Quantcast Tag Inspector is a Google Chrome plugin that checks whether your Quantcast Tag and Audience Segments are implemented correctly. Install the Inspector to review individual pages of your site, and make sure the audience segments are firing correctly. For more information, see the Inspect Your Tag help document.

    You are done! Please check the Q Pixel app to confirm that your tags are collecting data. If you are not seeing any activity, reach out to [email protected] or submit a Help Center request at www.quantcast.com.  For more information on tagging, see our Tagging Overview article.

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