Insight: Cookieless Breakdown

The Cookieless Breakdown report in Insights Lab provides measurement on ad sets with cookieless prospecting. You will need to have cookieless activated to use and access the Cookieless Breakdown report. See our Cookieless Activation and Measurement article for more information.

Description

Note: Hover over the bars for performance metrics.

• With Third-party Cookies: Shows the delivery breakdown based on the inventory delivered using third-party cookies.

• Without Third-party Cookies: Shows campaign delivery metrics for environments where third-party cookies are not available. Additional conversions attributed based on Quantcast's proprietary identity approach without third-party cookies. You can expand the reach of your prospecting by activating additional cookieless inventory in the ad set. 

Note: The report is updated daily with a 2-day lag. For example, if you are checking the report on 9/15, the report will provide visibility into data as seen until 9/13.

Available Metrics

• Spend

• CPM

• Impressions

• Clicks

• CTR

• Uniques/Reach

• Conversion/Results

• CPA

For best results, pass hashed user information into your conversion pixel. See Enhanced Matching. For more information on our third-party cookieless approach, please contact [email protected].

Download

For download options, click on the More menu at the top right of the graph.