The Cookieless Breakdown report in Insights Lab measures ad sets with cookieless prospecting. To use and access it, you must activate Cookieless. See our Cookieless Activation and Measurement article for more information.
Description
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Note: Hover over the bars for performance metrics.
With Third-party Cookies: Shows the delivery breakdown for inventory delivered via third-party cookies.
Without Third-party Cookies: Displays campaign delivery metrics for environments where third-party cookies are unavailable. Additional conversions attributed using Quantcast's proprietary identity approach, without third-party cookies. You can expand your prospecting reach by activating additional cookieless inventory in the ad set.
Note: The report is updated daily with a 2-day lag. For example, if you check the report on 9/15, it will show data up to 9/13.
Available Metrics
Spend
CPM
Impressions
Clicks
CTR
Uniques/Reach
Conversion/Results
CPA
Note: For best results, pass hashed user information into your conversion pixel. See Enhanced Matching.
For more information on our third-party cookieless approach, please contact quantcast-idsupport@quantcast.com.
Download
To view download options, click the More menu at the top right of the graph.
